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PR strategies that work


Centre for Strategy and Communication Ltd

Summary

Price
£626 - £707 inc VAT
Study method
Classroom
Duration
1 Day, Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Location & dates

Location
Address
140
Old Street
City Of London
London
EC1V9BJ
United Kingdom

Overview

Successful public relations starts with a strategic approach, whether you are promoting an organisation, an initiative, a service, an issue or a product. If you have the responsibility for developing your organisation's PR strategy, this is the course for you!

This practical course will help you plan and implement successful PR strategies so you get the most from your budget.

Want us to deliver this course at your organisation? Contact us for a bespoke quote.

Description

Public Relations (PR) Strategy Training Courses in London

Public relations is sustained and managed communication, designed to help your organisation achieve its objectives and build its reputation. These PR courses will provide you with the skills and knowledge you need to develop a PR strategy. Over the day you will cover:

  • PR as part of the ‘marketing mix’
  • identifying the key components of a PR Strategy
  • where are we now? The PR audit
  • Benchmarking your communications
  • identifying and understanding your audiences
  • developing clear messages
  • the difference between strategic and tactical PR
  • resourcing public relations work - what people, skills and financial resources do you need?
  • creating clever PR campaigns
  • crisis management strategy
  • a year of free support

Who is this course for?

Our PR strategies that work course, in London, is for anyone who has responsibility for organisation communication. You may have been working as a press officer, or be managing a specific campaign, or you may have oversight of your organisation's communications. It will help you raise your organisation's game and sustain a well founded reputation. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

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What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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