Public Relations - (Professional PR Course) CPD Certified

Do you thrive when no two days are the same? Would you love to work with the media? Are you brimming with great ideas to help companies or charities step into the limelight?

Welcome to the world of PR. From startups to billion dollar companies, everyone needs PR. In the age of persistent digital media, viral news and fake news, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

A career in PR is a dynamic career in a world that never sleeps. Whether your work for an agency or on your own, you will step into a world where you get the chance to meet people you would never have expected and do different things every day.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.

This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news.

Become the face of the future of public relations. Get started on the Public Relations course today.

Course Benefits:

• CPD Certified and Fully Accredited by the International Council of Online Educational Standards (ICOES)
• Course access - 60 days - Study at your own pace
• Access or Course from any device: Laptop, Smartphone, tablets, etc.

The Trendimi PR course gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

You will learn:

• The best ways to make friends and contacts

• How to connect with journalists

• Why you need a PR strategy

• The best ways to create a solid strategy

• All the tools you need to reach the media

• How to build a media calendar

• How to build a press kit that creates excitement

• How to tell the story of your client’s brand

• How to think like a journalist

• How to create stories the media will love

Public Relations Course Breakdown:

Module 1 : PR 101: Public Relations and Human Relations

• Introduction to Public Relations
• Making Friends vs. Making Contacts
• Connecting with Journalists

Module 2 : Creating a PR Strategy

• What a PR Strategy Is& Why You Need One
• Research
• Setting Goals
• Speaking to Your Audience
• Finding and Using the Right Channels
• Measuring Your Results

Module 3 : PR Tools

• Tools to Reach the Media
• Tools to Measure Success
• Building a Media Calendar

Module 4 : Building Your Press Kit

• What You Need in Your Press Kit
• How to Create a Media Release
• How to Choose Press Photos
• Compiling an FAQ Sheet
• A Guide to Including Videos

Module 5 : Creating Your Brand’s Story

• Storytelling
• Product, Purpose and Passion
• How to Think Like a Journalist
• How to Create Stories the Media Will Love

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in-depth knowledge of PR, you will have everything you need to get your story in front of the cameras. You could:

• Build relationships with today’s biggest influencers

• Grow a real following in the press and online

• Help great new startups find the limelight they deserve

• Help established companies change their image for the better

• Help launched amazing new products

• Help charities and other good causes gain more recognition

This course earns you credits through Continuing Professional Development (CPD). CPD points are accepted and recognised by professional member bodies and academic institutions across the UK.

All learning content is accredited by the International Council for Online Educational Standards (ICOES) whose purpose is to continually improve online educational products and maintain quality assurance.

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Upon completion of this course, you could:

• Work in PR, either for an established company or a start-up

• Use your improved skills to gain promotion at your current job

• Add PR to the skills you offer clients as their marketing consultant or social media specialist

• Know how to promote your own business to get invaluable media coverage

Currently there are no Q&As for this course. Be the first to ask a question.