Skip to content

PR - Diploma

Diploma QLS Level 4 | *FREE PDF Certificate* Tutor Support & Exam| 120 CPD Credits | Free Customer Services

Staff Training Solutions


Save 98%
£10 inc VAT (was £560)
Offer ends 20 September 2021
Study method
Online, self-paced
400 hours
No formal qualification
120 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

42 students purchased this course

Add to basket or enquire


Diploma in PR Level 4

Certificate of achievement in Diploma in PR QLS Level 4. Additional CPD Accredited Certificate with 120 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Diploma in PR Level 4 Endorsed Certificate of Achievement.

Explore the exciting and ever-changing world of the successful PR professional with this exclusive Diploma in PR. Staff Training Solutions is proud to offer our most advanced Diploma in PR for ambitious candidates looking to build rewarding PR careers for life!

One of the most dynamic, diverse and demanding contemporary professions, PR is responsible for moulding and shaping a brand’s image. Regardless of whether or not the organisation works directly with the public, the way it is perceived in the public eye can and will affect its performance, relevance and stability. When a business of any kind falls out of favour with the public, it becomes difficult to remain afloat. By contrast, build a strong and positive brand image in the eyes of the public and the rewards can be limitless. Positive PR has the potential to propel small and unknown businesses to global stardom in an instant. Unsurprisingly therefore, those who know how to put PR to work for the benefit of an organisation are considered business assets of priceless value.

This intensive Diploma in PR Level 4has been designed to mould and shape the high-flying PR gurus of the future. With no specific or knowledge or experience required, the roles and responsibilities of PR professionals are gradually introduced, along with the skills, talents and character traits needed to succeed in this incredible field.

Master the art of influencing public opinion and there’s no telling where your career could take you!

The primary objective of this outstanding Diploma in PR Level 4is to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this fully-endorsed course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities. This exclusive Diploma in PR provides a comprehensive yet accessible overview of the profession and its role in a corporate setting.

Over the course of 12 inspiring modules, candidates are walked through the contemporary public relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential. A variety of essential PR tools and resources are introduced, along with a breakdown of the PR code of ethics, essential crisis management skills, the importance of strong media relations, how to produce key PR materials and so much more besides.

Upon successful completion of this course, you will benefit from an array of new skills, talents and knowledge including:

  • How PR contributes to a brand’s wider success and performance
  • The risks associated with negative PR
  • How public opinion can be managed and manipulated in many ways
  • PR crises management and prevention skills
  • The importance of building strong media relations
  • Familiarity with key PR tools, materials and standards
  • The importance of ethics in public relations
  • Exceptional communication and time-management skills
  • The confidence to work in PR at the highest level

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.



120 CPD hours / points
Accredited by The CPD Standards Office

Course media


Diploma in PR Level 4

Diploma in PR-Course Benefits

When studying for an advanced Diploma in PR Level 4 with Staff Training Solutions, every learner benefits from:

  1. All learning materials and supporting documentation required to complete the course provided as standard – no additional expenses or purchases required.
  2. The opportunity to study in your own time and at your own pace for an fully-endorsed diploma from a recognised awarding body.
  3. Complete flexibility with no deadlines or time restrictions to worry about – ideal for those with active lifestyles and busy schedules.
  4. 24/7 access to our exclusive online learning platform, allowing you to study from any location and any device with an Internet connection.
  5. The complete commitment of our exclusive tutors and the wider Staff Training Solutions student support team throughout your studies.

Diploma in PR-Learning Objectives

Diploma in PR-Course Outline

This intensive yet digestible Diploma in PR Level 4is delivered across 12 modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1 - Introduction to Public Relations

This unit covers the following key topics:

  • Introduction to Public Relations
  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Elements in Public Relations
  • Scope of Public Relations Practice
  • Role of Public Relations
  • Public Relations – Publics
  • The Process of Communication
  • The Public Relations Process
  • Benefits of Public Relations
  • What Public Relations People Do?
  • Plus more

Unit 2 - Concept of Public Relations, Advertising, Publicity, and Public Opinion

This unit covers the following key topics:

  • Introduction
  • Definitions
  • Differences and Similarities in Public Relations, Advertising and Publicity
  • Advertising
  • Public Relations
  • Objectives of Public Relations, Advertising and Publicity
  • Public Relations Advertising in the Press
  • Effective Public Relations, Advertising and Publicity
  • Publication
  • Public Opinion Research in Communication and Public Relations
  • Plus more

Unit 3 - Management and Organisation of Public Relations

This unit covers the following key topics:

  • Introduction
  • External Environment
  • Macro Environment
  • Internal Environment
  • Location of Public Relations in Organisations
  • Public Relations Tasks
  • Human Resources or Personnel
  • Future of the Public Relations Department
  • Plus more

Unit 4 - Public Relations as Planned Communication

This unit covers the following key topics:

  • Planning in Public Relations
  • Scope of Public Relations Planning
  • Plus more

Unit 5 - Public Relations’ Tools and Methods

This unit covers the following key topics:

  • Publicity Media
  • Advertising
  • Plus more

Unit 6 - Production of Public Relations Materials

This unit covers the following key topics:

  • Public Relations Communication and Public Relations Material
  • Types of Publications and their Purpose
  • Advantages of the Printed Media
  • Requirement of Corporate Publications
  • Plus more

Unit 7 - Corporate Public Relations

This unit covers the following key topics:

  • Corporate Organization
  • Corporate Organisational Structure.
  • Human Resource Development
  • Corporate Physical and Financial Results
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building Corporate Reputation
  • Plus more

Unit 8 - Media Relations

This unit covers the following key topics:

  • Media Classification
  • Media Relations
  • A Typical Media Organization Structure
  • Opinion Writing and Public Relations
  • Sound Media Relations
  • How to Cultivate the Media
  • Specific Methods for Cultivating the Media
  • Crisis Management
  • Choice of Media
  • Plus more

Unit 9 - Internal Communication

This unit covers the following key topics:

  • Internal Communication
  • Definition of Internal Communication
  • Skills to Strategy
  • Role and Purpose of Internal Communication
  • Employee Perspective: ‘just a job’?
  • Segmenting Internal Publics
  • Organisations: Culture, Leadership and Strategic Change
  • Line Manager Role: Listening and Interpreting
  • Ethical Communication
  • Plus more

Unit 10 - Issue Management and Public Affairs

This unit covers the following key topics:

  • Issue Management: defining the Field
  • Defining Issue Management
  • Context of Issues Management
  • Action Planning: a Framework for Managing Issues
  • Framework section 1: Thinking and Planning
  • Framework Section 2: Action
  • Plus more

Unit 11 - Crisis Public Relations Management

This unit covers the following key topics:

  • Crisis Public Relation Management: The Context
  • Crisis Public Relations Management VS Operational Effectiveness
  • Where do Crises come From ?
  • The Internet and Public Relations Crisis Management
  • How to Prepare for a Crisis
  • Key Principles in Crisis Management
  • Plus more

Unit 12 - Ethics & Professionalism in Public Relations

This unit covers the following key topics:

  • Definitions of Ethics and Morality
  • Ethics in Public Relations
  • Obligations of Public Relations Practitioner
  • Ethical issues in Public Relations
  • Ethical decision-making models and their application
  • Plus more

Who is this course for?

This advanced Diploma in PRLevel 4is ideally-suited to anyone looking to build a rewarding lifelong career in high-level PR. Designed with complete flexibility and accessibility in mind, our exclusive Diploma in PR is perfect for newcomers and existing members of the workforce alike. From job seekers to PR workers in pursuit of promotion to business owners and entrepreneurs looking to improve their PR skills, the teachings of this course could prove invaluable.

With Staff Training Solutions, candidates are free to learn in their own time and at their own pace, with absolutely no deadlines to worry about at any time. All of our courses are open to ambitious candidates on a global basis, with all course materials, assignments and assessments accessible 24/7 via our exclusive digital learning platform.

With the help of Staff Training Solutions, the career you’ve been dreaming of could be right at your fingertips!


Diploma in PR Level 4

No particular entry requirement.

Option 1

Diploma in Public Relations QLS Level 4 endorsed by Quality Licence Scheme

Certificate Fee: £95 + postal charges

Option 2

Diploma in Public Relations issued by STS

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£85 + postal charges

*Postage Charges: National £9, International £15

Career path

Upon successful completion of our Diploma in PRLevel 4, candidates may choose to pursue an extensive range of careers including:

  • Public Affairs Manager
  • Public Affairs Specialist
  • Public Information Assistant
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator
  • Public Relations Director
  • Public Relations Manager
  • Public Relations Specialist

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.