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Publicity is an important marketing tool for your business and good publicity is never generated by luck alone. You have to invest conscious effort into a reliable PR strategy and systematically work to get your business the visibility that it deserves. Publicity may not be directly responsible for an increase in sales, but it plays a crucial role in establishing brand awareness and credibility which in turn drive sales and business profits.
What's Covered in the Course?
This video course on publicity covers important aspects of publicity for your business and how you can garner positive reviews for your product without breaking the bank. In addition to giving you expert tips from prominent publicity expert Bert Martinez, the course also explains the following topics in detail:
How publicity is important for brand awareness and as a marketing vehicle for your business
Deciding between a PR firm or a publicist and how SEO strategies help reinforce publicity
How to align yourself with celebrities even if you are new to the business and how noteworthy guests on your video or podcast can help add credibility to your image and business
The functions and roles of a publicist and how it can help your business gain visibility on the internet
The fundamental differences between direct response marketing and branding and how this affects publicity strategy
Press clubs, blogs and publicity strategies tested and proven for success and how to integrate these techniques in your business promotional campaign
Tips and secrets to writing a successful press release for your business and how to help optimise it for higher ranking
How to use publicity platforms like RadioGuestList and Haro to get the maximum publicity for your brand
This video course offers the following benefits
Studying the course on publicity can help you in the following ways:
You understand why publicity is extremely important for any product and how you should plan your own publicity campaign
You can now access useful tools like PRWEB, PRLOG and press clubs to get your product the publicity that it deserves
You learn how to work a good publicity campaign without necessarily spending thousands of pounds
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
The course does not require any pre-knowledge to pursue the course. And it is compatible with any kind of device. You will get the same experience in learning whether you are using Windows, Mac, a smartphone or tablet. You can access the course materials with any kind of connection, from anywhere, without any limitation!
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