PR Certification

2 Hour Online CPD Accredited Course With Tutor Support.

Active Recruitment Ltd


£19 inc VAT
Study method
Online, self-paced
2 hours
Access to content
Lifetime access
No formal qualification
2 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

1 student purchased this course


Publicity is an important marketing tool for your business and good publicity is never generated by luck alone. You have to invest conscious effort into a reliable PR strategy and systematically work to get your business the visibility that it deserves. Publicity may not be directly responsible for an increase in sales, but it plays a crucial role in establishing brand awareness and credibility which in turn drive sales and business profits.


2 CPD hours / points
Accredited by The CPD Certification Service


This video course on publicity covers important aspects of publicity for your business and how you can garner positive reviews for your product without breaking the bank. In addition to giving you expert tips from prominent publicity expert Bert Martinez, the course also explains the following topics in detail:

  • How publicity is important for brand awareness and as a marketing vehicle for your business
  • Deciding between a PR firm or a publicist and how SEO strategies help reinforce publicity
  • How to align yourself with celebrities even if you are new to the business and how noteworthy guests on your video or podcast can help add credibility to your image and business
  • The functions and roles of a publicist and how it can help your business gain visibility on the internet
  • The fundamental differences between direct response marketing and branding and how this affects publicity strategy
  • Press clubs, blogs and publicity strategies tested and proven for success and how to integrate these techniques in your business promotional campaign
  • Tips and secrets to writing a successful press release for your business and how to help optimise it for higher ranking
  • How to use publicity platforms like RadioGuestList and Haro to get the maximum publicity for your brand

This video course offers the following benefits

Studying the course on publicity can help you in the following ways:

  • You understand why publicity is extremely important for any product and how you should plan your own publicity campaign
  • You can now access useful tools like PRWEB, PRLOG and press clubs to get your product the publicity that it deserves
  • You learn how to work a good publicity campaign without necessarily spending thousands of pounds


Internet access

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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