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PR : Public Relations

Diploma QLS Level 5 |*FREE PDF Certificate* Tutor Support & Exam | 120 CPD Credits | Free Customer Services Course

Staff Training Solutions


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£10 inc VAT (was £660)
Offer ends 02 August 2021
Study method
Online, self-paced
450 hours
No formal qualification
120 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

23 students purchased this course

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PR : Public Relations

Certificate of achievement in Public Relations Advanced Diploma QLS Level 5. Additional CPD Accredited PR : Public Relations Certificate with 120 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

PR - Public Relations Level 5. Endorsed Certificate of Achievement. This PR - Public Relations course explains latest techniques and trends in Public Relations. The PR - Public Relations course is delivered across 12 units. In this intensive advanced Public Relations course, learners will be exposed to the world of effective Public Relations, ethics and professionalism in public relations, crisis management and Public Relations, issues management and public affairs, internal communications, concepts of Public Relations, Public Relations as planned communication, management and organization of public relations, public relations tools& methods, media relations, corporate Public Relations and lots more.

This advanced level Public Relations course is exclusively designed for executives that want to sharpen their public relations skills, those that want to get a comprehensive outlook on current trends in public relations, mid-management employees that are tasked with handling promotional contents for organizations and those who are saddled with the responsibility of handling crisis within their organizations.

This PR - Public Relations course is 100% self-paced, so learners have the complete flexibility to study at their pace, suitable location and convenient time. Those that want to fast track their careers in this industry will find this PR - Public Relations course quite helpful and interesting.

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your PR - Public Relations course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a PR Public Relations course with Staff Training Solutions you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.



120 CPD hours / points
Accredited by The CPD Standards Office

Course media


PR : Public Relations

In this PR - Public Relations course, learners will discover the inside secrets of becoming efficient public relation professionals. The PR - Public Relations course fee covers college registration, 100% tutorial support, efficient and proactive training, course materials, additional resources and other key supporting documents.

This exciting, diverse PR - Public Relations course gives the learner the privilege of relating with media personalities, celebrities, public figures, government agencies, corporations, political parties, non-profit organizations, brands and other organizations. Participants will learn the fundamental public relation principles which can apply to their lives and professional careers and start seeing the exceptional results.

At the successful completion of this intensive PR - Public Relations course, learners will get the right skills that will enable them to pursue career as publicist, communications consultant, production manager, marketing analyst, Public Relations officer, public relations consultant, journalist and lots more.

Feel free to register to this interesting course today!

Course Syllabus

This PR - Public Relations course consists of the following units:

Unit 1 - Introduction to Public Relations

This unit covers the following key topics:

  • Introduction to Public Relations
  • Definitions of Public Relations
  • Nature and Scope of Public Relations
  • Elements in Public Relations
  • Scope of Public Relations Practice
  • Role of Public Relations
  • Public Relations – Publics
  • The Process of Communication
  • The Public Relations Process
  • Benefits of Public Relations
  • What Public Relations People Do?
  • Plus more

Unit 2 - Concept of Public Relations, Advertising, Publicity, and Public Opinion

This unit covers the following key topics:

  • Introduction
  • Definitions
  • Differences and Similarities in Public Relations, Advertising and Publicity
  • Advertising
  • Public Relations
  • Objectives of Public Relations, Advertising and Publicity
  • Public Relations Advertising in the Press
  • Effective Public Relations, Advertising and Publicity
  • Publication
  • Public Opinion Research in Communication and Public Relations
  • Plus more

Unit 3 - Management and Organisation of Public Relations

This unit covers the following key topics:

  • Introduction
  • External Environment
  • Macro Environment
  • Internal Environment
  • Location of Public Relations in Organisations
  • Public Relations Tasks
  • Human Resources or Personnel
  • Future of the Public Relations Department
  • Plus more

Unit 4 - Public Relations as Planned Communication

This unit covers the following key topics:

  • Planning in Public Relations
  • Scope of Public Relations Planning
  • Plus more

Unit 5 - Public Relations’ Tools and Methods

This unit covers the following key topics:

  • Publicity Media
  • Advertising
  • Plus more

Unit 6 - Production of Public Relations Materials

This unit covers the following key topics:

  • Public Relations Communication and Public Relations Material
  • Types of Publications and their Purpose
  • Advantages of the Printed Media
  • Requirement of Corporate Publications
  • Plus more

Unit 7 - Corporate Public Relations

This unit covers the following key topics:

  • Corporate Organization
  • Corporate Organisational Structure.
  • Human Resource Development
  • Corporate Physical and Financial Results
  • Corporate Planning
  • Corporate Public Relations
  • Corporate Media Relations
  • Building Corporate Reputation
  • Plus more

Unit 8 - Media Relations

This unit covers the following key topics:

  • Media Classification
  • Media Relations
  • A Typical Media Organization Structure
  • Opinion Writing and Public Relations
  • Sound Media Relations
  • How to Cultivate the Media
  • Specific Methods for Cultivating the Media
  • Crisis Management
  • Choice of Media
  • Plus more

Unit 9 - Internal Communication

This unit covers the following key topics:

  • Internal Communication
  • Definition of Internal Communication
  • Skills to Strategy
  • Role and Purpose of Internal Communication
  • Employee Perspective: ‘just a job’?
  • Segmenting Internal Publics
  • Organisations: Culture, Leadership and Strategic Change
  • Line Manager Role: Listening and Interpreting
  • Ethical Communication
  • Plus more

Unit 10 - Issue Management and Public Affairs

This unit covers the following key topics:

  • Issue Management: defining the Field
  • Defining Issue Management
  • Context of Issues Management
  • Action Planning: a Framework for Managing Issues
  • Framework section 1: Thinking and Planning
  • Framework Section 2: Action
  • Plus more

Unit 11 - Crisis Public Relations Management

This unit covers the following key topics:

  • Crisis Public Relation Management: The Context
  • Crisis Public Relations Management VS Operational Effectiveness
  • Where do Crises come From ?
  • The Internet and Public Relations Crisis Management
  • How to Prepare for a Crisis
  • Key Principles in Crisis Management
  • Plus more

Unit 12 - Ethics & Professionalism in Public Relations

This unit covers the following key topics:

  • Definitions of Ethics and Morality
  • Ethics in Public Relations
  • Obligations of Public Relations Practitioner
  • Ethical issues in Public Relations
  • Ethical decision-making models and their application
  • Plus more

Who is this course for?

PR : Public Relations

The teachings of this exclusive Public Relations could prove invaluable for anyone looking to carve out a rewarding career in PR. Newcomers to the profession could find their employment prospects turbocharged with a fully-endorsed certificate, while existing members of the workforce may find their promotion prospects improve significantly. In addition, business owners and managers at all levels who contribute to wider PR and marketing efforts could benefit enormously from targeted PR studies.

With enrolment open 365 days a year, there’s never been a better time to begin working towards a fulfilling and rewarding career in PR!


PR : Public Relations

No particular entry requirement

Public Relations Diploma QLS Level 5 endorsed by Quality Licence Scheme

Certificate Fee: £120 + postal charges

Option 2

Public Relations Diploma issued by STS

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£95 + postal charges

*Postage Charges: National £9, International £15

Career path

PR : Public Relations

Upon successful completion of our PR - Public Relations Level 5, candidates may choose to pursue an extensive range of careers including:

  • Public Affairs Manager
  • Public Affairs Specialist
  • Public Information Assistant
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator
  • Public Relations Manager
  • Public Relations Specialist

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.