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PR : Public Relation & Media - QLS Endorsed
Thames College

Level 4 QLS Endorsed Course | Free PDF Certificate | Voiceover & Visual Elements Included | Instant Access

Summary

Price
£19 inc VAT
Study method
Online
Duration
384 hours · Self-paced
Access to content
1 year
Qualification
No formal qualification
CPD
120 CPD hours / points
CPD What's this?
Achievement
Endorsed by The Quality Licence Scheme
Certificates
  • Certificate of completion - Free
  • Hardcopy CPD Certificate - £2.99
  • QLS Certificate - £135
Assessment details
  • Assignment For QLS Endorsed Certificate (included in price)
Additional info
  • Tutor is available to students

Overview

In today’s highly connected world, how an organisation communicates with the public, the media, and its stakeholders can determine its reputation and long-term success. Public Relations (PR) is the strategic process that helps organisations build and maintain a positive public image, while also managing communication during events, launches, crises, and social impact activities. With the constant evolution of digital platforms and the 24/7 news cycle, PR professionals must know how to navigate both traditional and modern media, respond to public sentiment, and shape opinions through targeted messaging. This course introduces learners to the foundational elements of PR and shows them how communication plays a central role in shaping brand identity and public trust.

This QLS-endorsed course offers a well-structured approach to understanding how PR works within various industries, from corporate to charity sectors. It covers essential topics such as campaign management, social media engagement, crisis response, ethics, and stakeholder relations. Learners will explore the organisation and management of PR departments, common tools used in the field, and the expectations of a PR officer or team in real-world scenarios. Through a focus on media strategies, event coordination, and communication tactics, this course helps learners prepare for jobs that require strong communication, planning, and brand promotion skills. Whether someone aims to work in a PR firm, represent a company, or manage digital presence, this course helps them prepare for roles where influence, media awareness, and reputation management are essential.

Achievement

Certificates

Certificate of completion

Digital certificate - Included

Hardcopy CPD Certificate

Hard copy certificate - £2.99

You can also get a Printed Hardcopy CPD Certificate for only 2.99 GBP.

QLS Certificate

Hard copy certificate - £135

Upon successful completion of this course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —

  • 135 GBP within UK
  • 145 GBP for International Delivery (Postal Fees Included)

Assessment details

Assignment For QLS Endorsed Certificate

Included in course price

CPD

120 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

This course takes learners through the complete structure of Public Relations, from basic concepts to advanced strategies. It begins with an introduction to PR and moves into how PR functions within organisations. Learners are taught about the principles and techniques used to create effective PR campaigns, how to research public opinion, and how to use that information to shape communication plans.

Management and organisation modules cover the internal workings of PR departments and their interaction with other company functions. The course then shifts focus to tactics, showing how press releases, media events, newsletters, and influencer collaborations are used to build and maintain image. Two separate modules on major fields of PR give learners insights into different sectors such as business, government, non-profit, and entertainment.

A dedicated module on social media explains how online platforms can be used to increase reach, promote transparency, and build direct relationships with the public. Crisis management covers how PR teams prepare for and respond to negative events. The final module addresses ethical conduct, codes of practice, and professional behaviour expected in PR roles.

By the end of this course, learners will have a well-rounded view of how PR professionals manage communication strategies, build media relationships, and support business growth in a fast-paced, information-driven environment.

Learning Outcomes

  • Identify the key roles and functions of PR within different organisational settings
  • Apply communication strategies to shape public perception across media platforms
  • Plan and manage PR campaigns using various tools and channels
  • Evaluate the impact of PR activities through research and feedback methods
  • Respond to crisis events with clear, measured communication strategies
  • Use social media to support PR goals and engage audiences effectively
  • Follow ethical standards and professional codes relevant to PR work

Please Note: Thames College is a One Education approved resale partner for Quality Licence Scheme Endorsed courses.

Who is this course for?

  • Aspiring PR professionals aiming to enter the communications or media industry
  • Individuals already working in marketing or events, looking to broaden their PR knowledge
  • Business owners who want to manage their public image and media presence
  • Charity and NGO staff responsible for external communication or fundraising campaigns
  • Students and career changers interested in brand communication, journalism, or corporate affairs

Requirements

No previous experience or qualifications are required to enrol in our course. This course is designed for anyone eager to learn, whether you're an experienced professional or just starting out. Join us and take the first step on this exciting path!

Career path

  • Public Relations Officer – £24,000 to £35,000
  • Communications Executive – £26,000 to £38,000
  • Media Relations Manager – £35,000 to £48,000: Builds strong press relationships and leads media strategies.
  • PR Consultant – £30,000 to £50,000: Advises clients on campaign direction and public engagement.
  • Digital PR Specialist – £28,000 to £42,000: Focuses on online branding and influencer outreach.

Questions and answers

No questions or answers found containing ''.

Liza asked:

Is the free Certificate a QLS certificate? Does it have a certificate number?

Answer:

Dear Liza, Thanks for your query. You will get the CPD PDF certificate for free which will have a certificate number. The QLS-endorsed certificate price is - 135 GBP within the UK 145 GBP for International Delivery (Postal Fees Included)

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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