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PPC (Google and Facebook)

2 Courses Bundle |***Free PDF & Hard Copy Certificate Included | Lifetime Access


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Summary

Price
Save 98%
£16 inc VAT (was £899)
Offer ends 28 July 2021
Study method
Online, self-paced
Duration
30 hours
Access to content
Lifetime access
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

3 students purchased this course

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Overview

***Special Discount - Use code ONLINE10 for extra 10% off ***

This PPC (Google and Facebook) 2 courses bundle is designed for professionals who want to thrive in their profession. The PPC (Google and Facebook) course covers all the essential skills and knowledge needed to become specialised in this sector. You will learn real life knowledge and expertise from the industry experts and practitioners from this PPC (Google and Facebook) 2 courses bundle.

This PPC (Google and Facebook) 2 courses bundle consists of the following courses:

  • Course 1: Google Ads
  • Course 2: Facebook Ads

The PPC (Google and Facebook) 2 courses bundle starts with the basic knowledge of Electronics and gradually shares expertise knowledge. In this course you will get a complete idea of PPC (Google and Facebook) with key concepts, strategies regarding use of it and in-depth knowledge. The PPC (Google and Facebook) 2 courses bundle is completely an online course. You can access this course from any part of the world with just a smart device and the internet.

By the end of this course, you will get complete knowledge and marketable skills. The course also comes with a certificate, which will add extra value to your resume and help you stand out in the job market. In short, PPC (Google and Facebook) 2 courses bundle is the perfect course to fast track your career. So, why are you waiting? Enrol this course today!

What you will learn

From the Google Ads you will learn

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Boost Traffic and Increase Sales to Your Website

From the Facebook Ads you will learn

  • My proven step-by-step formula for creating profitable Facebook Ads.
  • A step-by-step guide to building custom, lookalike and saved audiences.
  • How to create simple yet powerful Facebook Video Ads from scratch!
  • Creating, launching and monitoring high-performing ads.
  • How to create retargeting campaigns to increase your profits!
  • Shortcuts to going from Facebook Ads beginner to expert in no time!
  • How to build a profitable Facebook Ad graphics from scratch!
  • How to create campaigns, ad sets and ads quickly and easily.
  • How to create irresistible offers that people can't wait to buy!
  • How to build, launch and promote a multi-level digital sales funnel.

Why Choose the PPC (Google and Facebook) 2 courses bundle?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self paced learning and laptop, tablet, smartphone friendly
  • Tutor Support

And you will also get these gifts

  • Free PDF Certificate
  • Free Hard Copy Certificate
  • Lifetime Course Access

Course media

Description

Course Curriculum

*** Course 1: Google Ads***

Introduction to Google Ads

  • Welcome to Google Ads Masterclass!
  • How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!
  • Google Ads Formula Calculator
  • AdWords Formula Calculator I Built For You
  • What is Google Ads?
  • Where do Google Ads Show Up?
  • Complimentary AdVenture Media Account Audit (exclusions apply)

Creating and Setting Up Our First Google Ads Account

  • Download Course Slides!
  • Creating Your First Google Ads Account
  • Understanding the Google Ads Account Hierarchy
  • Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Understanding Advanced Location Options
  • Setting and Configuring Languages
  • Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
  • Finding Your Hourly Reports in the Google Ads Interface
  • Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
  • Bidding Strategies: Target Search Page Location
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Campaign Start and End Dates
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions

Structuring Your Ad Groups Like A Professional

  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas
  • Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google Ads!

  • The Anatomy of Google Text Ads
  • Compliance in Google Text Ads
  • Requesting a Manual Review of Your Ads and Expediting the Process
  • Best Practices for Successful Text Ads
  • Real Life Case Ad Copy Case Study: Medical Equipment Company
  • Creating Our First Ad in Google Ads

Setting Up Your AdWords Billing

  • Configuring Your Billing Details in Google Ads

Keywords in Depth - The Heartbeat of Your Account

  • Keyword Basics: Keywords vs Queries
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • The Basics of Keyword Organization
  • Understanding Keyword Match Types
  • Keyword Match Types: Broad Match
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Using the Search Term Report to Find Negative Keywords Part 1
  • Using the Search Term Report to Find Negative Keywords Part 2
  • Traffic Sculpting Using OPTMYZR
  • Using Additional Research Tools to Get Negative Keyword Ideas
  • Keyword Research: Using the Google Keyword Planner 1
  • Keyword Research: Using the Google Keyword Planner 2
  • Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner

Account Structure - How To Structure Ad Groups Like A pro

  • Account Structure: How To Create A New Ad Group Within Your Campaign
  • Importing Your Keyword Lists From Excel Into Your New Ad Group
  • Creating Multiple, Relevant Ads For Your New Ad Groups
  • How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

The Incredible Dynamics Of The AdWords Auction

  • Introduction To The AdWords Auction
  • Understanding Quality Score: Click Through Rate And Ad Relevancy
  • Understanding Quality Score: Landing Page Quality
  • Understanding Ad Rank and How It Is Calculated
  • When You Could Ignore Low Quality Scores (and when you can't!)

Expanding And Refining Your Campaigns

  • Navigating The AdWords Dashboard
  • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
  • Editing The Essential Campaign Settings
  • How To Create New Campaigns That Will Improve Your Results
  • How To Use Your Website To Make The Best Campaigns Possible
  • How To Set Up Powerful Custom Schedules For Your Campaigns
  • Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Negative Keywords - Your Greatest Ally

  • Understanding Negative Keywords In-Depth
  • Using Broad, Phrase and Exact Match With Your Negative Keywords
  • Adding and Removing Negative Keywords and Negative Keyword Lists

Making Your Ads Unstoppable With Multiple Ad Extensions

  • Introduction To Ad Extensions
  • The Benefits Of Using Ad Extensions
  • Different Types Of Ad Extensions and Best Practice
  • Adding Sitelink Extensions
  • Configuring Your Sitelink Extensions For The Best Results
  • Adding Callout Extensions And Phone Extensions

Remarketing – Your Secret Weapon To Converting Like A Boss

  • The 5 Primary Forms Of Remarketing
  • Realizing The Benefits And Importance Of Remarketing
  • How To Create And Add Your Remarketing Tag
  • Creating Your First Remarketing Audience
  • Configuring Your Remarketing Campaign Settings

Keeping Track Of Profits With Conversion Tracking

  • Understanding The Basics Of Conversion Tracking
  • Exploring The Different Conversion Actions Visitors Take On Your Site
  • Setting Up Conversion Tracking For Form Submissions
  • Generating And Installing Your Conversion Tracking Tag
  • Understanding The Basics Of Phone Call Tracking

Profitable Bidding Strategies

  • Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
  • How To Mathematically Calculate ROI and ROAS
  • Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
  • Calculating Profitable Keyword Bids Based On Revenue Per Click

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

  • Introduction To AdWords Scripts - What Are Scripts?
  • Bidding To Average Position AdWords Script Part 1
  • Bidding To Average Position AdWords Script Part 2

Conclusion ... Goodbye For Now!

  • Conclusion

*** Course 2: Facebook Ads ***

Facebook Ads MASTERY Introduction

  • FACEBOOK ADS MASTERY COURSE OVERVIEW
  • FACEBOOK ADS OVERVIEW.
  • THE ULTIMATE FACEBOOK ADS FORMULA.
  • THE 7 PRINCIPLES OF INFLUENCE. 00:08:00
  • VALUE LADDER – MAXIMIZING CUSTOMER VALUE.
  • 5 STAGES OF MARKET SOPHISTICATION.
  • FINDING YOUR IDEAL CUSTOMER
  • COMMON DIGITAL MARKETING KPI’S

Facebook Ads Foundations

  • BUSINESS MANAGER WALKTHROUGH
  • FACEBOOK ADS MANAGER WALKTHROUGH
  • FACEBOOK PIXEL SETUP & WALKTHROUGH
  • FACEBOOK ADS COMPETITIVE ANALYSIS
  • FACEBOOK ADVERTISING POLICY OVERVIEW

Creating Profitable Facebook Ads

  • TRAFFIC CAMPAIGN AD SETUP.
  • SETTING AD BUDGET + SCHEDULING
  • CLICKS TO CONVERSIONS STRATEGY
  • CONVERSION CAMPAIGN AD SETUP.
  • POST ENGAGEMENT AD SETUP
  • TRAFFIC + PPE CAMPAIGN AD STACKING
  • LEAD AD CAMPAIGN SETUP
  • HOW TO CREATE VIDEO VIEWS ADS
  • FACEBOOK ADS FOR ECOMMERCE AND DROPSHIPPING
  • FACEBOOK AUDIENCES RESEARCH TOOL
  • FACEBOOK ADS NAMING STRUCTURE PART 1
  • FACEBOOK ADS NAMING STRUCTURE PART 2
  • FACEBOOK CBO OVERVIEW

Creating Custom Facebook Audiences

  • FACEBOOK RETARGETING OVERVIEW.
  • HOW TO CREATE FACEBOOK RETARGETING AUDIENCES
  • HOW TO CREATE LAL AUDIENCES
  • BEST TYPES OF RETARGETING AUDIENCES
  • CREATING AUDIENCES FROM CUSTOMER LIST
  • SECRET WAY TO UNLOCK HIDDEN AUDIENCES

Facebook Ads Optimizing + Scaling

  • FACEBOOK AD PERFORMANCE METRICS.
  • FACEBOOK ADS SPLIT TESTING STRATEGY
  • HOW TO SCALE FACEBOOK ADS CAMPAIGNS
  • FACEBOOK ROAS CALCULATOR.

Certification

By the successful completion of your course, you will get an instant e-certificate. Our courses are fully updated with industry knowledge and skills that aim at making you an expert in the field. The hard copy of the certificate is also available and can be sent to your address. The delivery charge is applicable with a shipping cost of £4.99. All the certificates have no expiry dates but to stay updated and valued certificates are recommended to be renewed every year.

Who is this course for?

  • Anyone who wants to master the world's most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their webiste
  • Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
  • Students who want to develop a set of professional marketing skills
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

Requirements

  • Students need to have access to computer and internet access.

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