Persuasive copywriting

Centre for Strategy and Communication Ltd


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£408 inc VAT (was £455)
Offer ends 31 December 2019
Study method
1 Day, Full-time
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Location & dates

Old Street
City Of London


If you are writing on behalf of your organisation, it's because you want your audience to think something, feel something or do something. Our Persuasive copywriting course will give you the skills and confidence to write exceptional corporate copy that has the impact you need.

This practical course will focus on your needs and the needs of your origination, directly addressing the obstacles of effective writing and how to overcome them.

Want us to deliver this course at your organisation? Contact us for a bespoke quote.


Copywriting Training Courses in London

Throughout this writing course in London you will look at the fundamentals of good persuasive copywriting. You will understand what works, what doesn't and why. You will learn how to develop clear and effective messages and gain the skills you need to motivate and persuade your audience. Over the day you will cover:

  • what is good copy? Understanding your audience and using the right copy for them
  • developing your message
  • what really is in it for them?
  • the right tone every time
  • structuring for a response
  • short, clear writing that achieves its aims
  • motivating and persuading – how to get audiences to take action
  • magic words that make your copy come alive
  • five things you need to know about digital writing
  • evaluating your own writing and the writing of others
  • your personal plan to improve your copy
  • a year of free support

This course takes place at the Centre's central London training suite with easy access to mainline rail, tube and bus routes.

Who is this course for?

Our Copywriting courses in London are for anyone who writes for external audiences. It is particularly useful for marketing, PR and communications professionals, but also for those who need to promote their products or services as part of a wider role.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Career path

This persuasive writing training helps you understand the fundamentals of good copywriting. It will help you write copy for your organisation and advise your colleagues when editing their work.

On completing the course, you will feel more confident in your writing skills and will be keen to put your new, fresh ideas into practice.

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