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Persuasive Business Writing Skills

How to write professionally to influence your audience


Talk Financials Ltd

Summary

Price
£19.99 inc VAT
Study method
Online, On Demand What's this?
Duration
2.5 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

6 students purchased this course

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Overview

From emails to reports and memos, we write every day; but how effective are your written communications? Do they achieve their objectives every time? This workshop will unlock the principles of writing influential and persuasive emails and reports.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

5
sections
31
lectures
2h 28m
total
    • 1: Overview 02:48
    • 2: Introduction 04:48
    • 3: The Communication Model 05:31
    • 4: Setting your Writing Objectives 08:22
    • 5: Writing for your Reader 14:36
    • 6: Planning your Writing 04:32
    • 7: Structuring your Argument 05:42
    • 8: Structure - Exercise 01:00 PDF
    • 9: Structure - Answer 01:00 PDF
    • 10: ABC - SPACE 26:21
    • 11: Simplify - Exercise 01:00 PDF
    • 12: Simplify - Answer 01:00 PDF
    • 13: Positive - Exercise 01:00 PDF
    • 14: Positive - Answer 01:00 PDF
    • 15: Active - Exercise 01:00 PDF
    • 16: Active - Answer 01:00 PDF
    • 17: Concrete - Exercise 01:00 PDF
    • 18: Concrete - Answer 01:00 PDF
    • 19: Economical - Exercise 01:00 PDF
    • 20: Economical - Answer 01:00 PDF
    • 21: Punchy writing 08:40
    • 22: Reflective language 07:41
    • 23: Style - Exercise 02:00 PDF
    • 24: Style - Answer 02:00 PDF
    • 25: Punctuation 21:43
    • 26: Punctuation - Exercise 01:00 PDF
    • 27: Punctuation - Answer 01:00 PDF
    • 28: Following up 04:40
    • 29: Emails - hints & tips 04:48
    • 30: Learning from others 02:42
    • 31: Key Learning Points 06:45

Course media

Description

Do you sometimes have difficulty in getting your point across in emails and other written documents? Struggle to make yourself heard and to get others to do what you want? May be you think your written communications are too blunt? Or perhaps you have a tendency to waffle? If you want to learn how to write effective communications which appear professional and which will influence and persuade your audience, then this workshop is for you. We will look at some of the key tools & techniques that you can easily apply to your own writing and improve the effectiveness of your writing. Helping you to communicate more effectively and efficiently - and achieve your communication objectives first time, every time.

Who is this course for?

This course is for anyone who wants to improve the quality of their written communications. Perhaps you have a tendency to waffle, or struggle to get your point across; may be you have a tendency to be too blunt, or may you just want to assess your own communication style. This workshop will give you the confidence to tailor your message to your audience - to achieve your writing objectives first time, every time.

Requirements

There are no requirements for this course, although you are expected to be fluent in English!

Career path

The ability to write persuasively is a crucial skill for any manager or aspiring business professional. Learning how to influence your colleagues, peers and your boss using the written word will benefit your personal career development.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Reviews

4.8
Course rating
100%
Service
93%
Content
100%
Value

FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.