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Paid Media Marketing Course

Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate

Uplatz

Summary

Price
£12 inc VAT
Study method
Online
Course format What's this?
Video
Duration
18 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Uplatz Certificate of Completion - Free

Overview

Uplatz provides this in-depth course on Paid Media Marketing. It is a self-paced course consisting of video lectures. You will be awarded Course Completion Certificate at the end of the course.

If you want to make your career as a Digital Marketer or take your business to the next level, you need to have the knowledge on Google Ads and this course on Google Ads from Uplatz will help you learn the complete course on Google Ads, starting from the basics to setting up of Google Ads as an expert.

With this Microsoft Advertising course by Uplatz, you will learn the complete overview of the Microsoft Ads and its Search Network, along with importing established campaigns to Microsoft Advertising, setting up of Ads with relevant keywords and the ways of optimizing keyword bids among many others.

Certificates

Uplatz Certificate of Completion

Digital certificate - Included

Course Completion Certificate by Uplatz

Course media

Description

Google Ads is the most preferred Paid Media Marketing tool which every Marketer wishes to go for as his first preference. Backed by the tech giant, Google, it offers a huge opportunity for advertisers to bring their products or services in front of their audience which eventually helps in the conversions. Google Ads helps advertisers to bring their products on top of the Search Engine Result Page (SERP). As compared to organic traffic, Google Ads helps in getting website traffic quicker and in a faster way.

The key component of Google Ads are the “keywords” which are pre-selected by advertisers and based on these keywords and the quality of the proposed ad as per the Quality Score assigned by Google, the ads appear on top of the search results. There are different Campaign types associated with Google Ads or Adwords such as Search Network, Display Network, Video (YouTube), Shopping, and Universal Apps. Choosing one of these Campaign types is the first step to get the ads running for advertisers.

Microsoft Advertising or formerly known as Bing Ads is an advertising platform focusing on pay-per-click ads and displays sponsored listing across its Microsoft Search Network. It displays the results as per the topic or products listed by the advertiser for their business. It can help businesses reach a quality audience which eventually helps them in return on advertising spend. As compared to Google Ads, Microsoft Ads has lower costs-per-click (CPC) and costs-per-acquisition (CPA).

Microsoft Advertising works on the concept of Search Advertising where advertisers bid on the keywords to display their products or services in front of the online audience. With Microsoft Search Network, advertisers can reach a vast majority of the audience and these audience, whether they make a purchase, sign up on the website or download the app, they eventually turns out to be conversions and in return final buyers and this help in making a better ROI for businesses.

Who is this course for?

Everyone

Requirements

Passion to learn and succeed!

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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