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Overcoming Objections Online Course
TLSA

Online course with learning modules, simulation, a personal record, action plan and self-certification.

Summary

Price
£79 inc VAT
Or £26.33/mo. for 3 months...
Study method
Online
Duration
2 hours · Self-paced
Access to content
Access until course completion
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

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AI overview

AI generated content may contain mistakes

This course equips you with proven techniques to confidently handle customer objections and close more sales. Developed by industry experts, it covers strategies for understanding, anticipating, and professionally overcoming various types of objections.

What you'll learn
  • Objection handling techniques for any product or service
  • Probing skills to uncover the real reasons behind objections
  • Proven methods like 'Just Suppose', 'Feel Felt Found', and 'About Face' to provide professional responses
  • Maintaining a calm, positive demeanor when facing objections
  • Techniques to maintain momentum and move the sale forward
Who the course is for
  • Sales professionals, account managers, business owners, and senior executives
  • Anyone who wants to improve their ability to handle customer objections and close more sales
Key features
  • Suitable for learners wanting flexibility
  • Includes a challenging sales simulation to practice new skills
Skills & outcomes
  • Skills-based course designed to build practical knowledge and confidence in overcoming sales objections
  • Develop essential skills to progress your career in sales, account management, or sales management

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Overview

Are you confident handling customer objections, or do you find yourself stalling? Objections are unavoidable, but losing the sale is not.

After this ISM endorsed course, you’ll be ready for anything. You will master the techniques used by top sales experts to manage different types of objections, smoothly overcome them and close more sales.

You’ll discover how to:

  • Use the right strategy to handle different types of objections
  • Implement the powerful and proven APAC 4-step process to professionally manage each objection and win the confidence of buyers to move forward
  • Anticipate potential objections, turn them into benefits and reduce buyer resistance
  • Answer objections in a style that gives your customer the confidence to move forward
  • Plan how you will manage the objections you face in your role

Certificates

Certificate of completion

Digital certificate - Included

Description

What will you gain from this course?

The greatest personal benefit you’ll get from this course is improved performance. You’ll use new, proven skills and methods to immediately start closing more sales. These skills include:

  • Objection handling techniques that work for any service or product
  • Probing to establish the real reason behind an objection. To resolve the problem you need to understand the real reasons beneath it
  • Using proven techniques such as ‘Just Suppose’, ‘Feel Felt Found’ and ‘About Face’ to provide professional answers to objections
  • Maintaining a calm and professional demeanour when customers raise objections
  • Maintaining momentum when an objection results in a follow-up meeting
  • Building the process using your own methods and terminology
  • Answering objections driven by belief, value and price
  • Positivity and recognising why objections are good news.

What will your organisation gain from this course?

  • Increased sales revenue from new and existing customers
  • Objection handling experience that sales people can share
  • Professional sales people who have the skills and confidence to manage sales objections
  • Skilled and motivated people who will value the investment in them
  • More sales closed, often with an increase in order value

Course Features

  • 6 interactive modules
  • Overcoming Objections sales simulation
  • Certificate endorsed by the ISM
  • A personal record, a summary of content and feedback. This becomes a great coaching aid that you can use to follow-up from the course.
  • Flexibility - you can pause and resume at times to suit you

Course Structure

Module 1 – Course Introduction

Find out what this course is all about.

Module 2 – Understanding Objections

What is an objection?

Module 3 – Types of Objection

Identify the type of objection you are dealing with.

Module 4– Answering Objections – The APAC Model

A four step process to help you understand, answer and overcome objections.

Module 5 – Pre-Empting Objections

Use this powerful skill to deal with objections in advance and turn them into benefits.

Module 6 - Sales Simulation:Overcoming Objections

Test your new skills in a challenging sales simulation.

Sales Simulation

Once you have completed the course you have the chance to put your new skills into practise with TLSA’s Overcoming Objections sales simulation.

In this virtual environment, you will become a sales person who must handle objections that come thick and fast from different clients. To win the sale, you have to overcome different types of objections.

You will see your progress as the story unfolds and when you have finished the simulation, a scorecard will provide you with:

  • Your personal results in key skill areas
  • Specific feedback on each decision you make. This feedback will help you plan how to implement new objection-handling skills in your personal role

The simulation is an engaging, rewarding experience that ensures you are ready to put your new skills into action with your own prospects and customers.

Who is this course for?

This course is for anyone who knows they would close more sales if they could handle objections better.

People who usually benefit from this course include sales professionals, account managers, business owners and senior executives.

Requirements

You can play Overcoming Objections using Google Chrome on a Windows platform or Safari if you are using an Apple Mac, tablet or mobile.

Career path

Belief, value, price. There are many reasons that might stop a customer from buying. This course will help you develop the skills and confidence to recognise different types of objections, answer them and agree a way forward with the customer. A key skill in your development as a sales professional and a foundation to progress your career into an account management or sales management role.

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.