OTHM Level 7 Diploma in Strategic Marketing
School of Business & Technology London
Online learning | Self Paced Course | Study Materials |Tutor Support | Flexible Payment Plan | All Inclusive Fees
Summary
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Overview
Qualification
Description
Designed for marketing professionals and aspiring strategists looking to advance their career, the OTHM Level 7 Diploma in Strategic Marketing equips you with the insight and skills needed to drive effective marketing strategies. The course deepens your understanding of consumer behaviour, brand management, and digital marketing, while enhancing your research capabilities to make informed marketing decisions in professional contexts.
Modules Covered
UNIT 1 – Contemporary Issues and Principles of Marketing
Explore key marketing principles and current trends.
UNIT 2 – Consumer Behaviour & Market Communications
Understand consumer decisions and effective communication strategies.
UNIT 3 – Digital and Social Media Marketing
Learn to engage audiences through digital and social platforms.
UNIT 4 – Contemporary Challenges and Strategic Marketing
Analyse marketing challenges and develop strategic solutions.
UNIT 5 – Strategic Brand Management
Build and manage strong, sustainable brands.
UNIT 6 – Marketing Research Project
Apply research to solve real-world marketing problems.
Key Highlights
- Accredited by Ofqual and awarded by the OTHM.
- Recognised RQF Level 7 qualification.
- Flexible study options: fully online or blended learning via the MyLearnDirect platform.
- Average completion time: 8 – 10 months, with a total support period of 12 months.
- Unlimited tutor supportand a responsive support desk for academic and technical assistance.
- Course fees are all-inclusive, covering registration, learning resources, and assessment costs.
- 24 Hours Access to MyLearnDirectwith unlimited resources.
Learning Outcomes
By the end of this course, you will be able to:
- Lead marketing functions with authority and strategic impact
- Analyse complex markets and consumer insights to guide decisions
- Apply advanced marketing management and brand strategy skills
- Integrate ethical, sustainable, and customer-focused practices into strategies
- Use data and analytics to inform high-level marketing decisions
- Align marketing strategies with organisational objectives to optimise performance
Who is this course for?
This course is designed for experienced marketing professionals, brand managers, and senior business leaders aiming to progress into executive marketing roles. It is ideal for those seeking to refine their marketing insight, make decisions in complex business environments, and drive organisational growth.
Requirements
To be eligible for this course, you must:
- Be 21 years of age or over
- Have some experience or a previous Level 6 qualification
- Possess the motivation and ability to complete a Level 7 qualification
Career path
- Ideal for marketing professionals and senior business leaders seeking roles such as Chief Marketing Officer, Marketing Director, Brand Strategist, or Digital Marketing Consultant
- Supports career advancement by building advanced marketing management, strategic planning, and decision-making capabilities
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