OTHM Level 7 Diploma in Strategic Marketing

Course 4 U

OTHM Level 7 Diploma in Strategic Marketing

Digital certificate - Included

• Sample certificate - download

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision-making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities.

Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

This course consists of 6 mandatory units that learners must complete in order to achieve the level 7 qualification in strategic marketing.

See units as listed below:

• Unit 1 - Contemporary Issues and Principles of Marketing
• Unit 2 - Consumer Behaviour and Market Communication
• Unit 3 - Digital and Social Media Marketing
• Unit 4 - Contemporary Challenges and Strategic Marketing
• Unit 5 - Strategic Brand Management
• Unit 6 - Marketing Research Project

The OTHM Level 7 Diploma in Strategic Marketing is designed for individuals who are seeking to advance their careers in marketing, particularly those in leadership or managerial roles, or those aiming to transition into such positions. This course is suitable for:

1. Marketing professionals: Individuals currently working in marketing roles who wish to enhance their strategic marketing knowledge and skills to progress within their careers.

2. Managers and executives: Those in managerial or executive positions who want to deepen their understanding of strategic marketing principles and techniques to effectively lead marketing teams and initiatives within their organizations.

3. Business owners and entrepreneurs: Individuals who own businesses or are planning to start their own ventures and recognize the importance of strategic marketing in achieving business growth and success.

4. Career changers: Individuals from diverse backgrounds who are interested in pursuing a career in marketing and seek a comprehensive understanding of strategic marketing concepts and practices to facilitate their transition into the field.

5. Graduates: Recent graduates or those holding undergraduate degrees in business, marketing, or related fields who want to specialize in strategic marketing and enhance their employability in the competitive job market.

Overall, the OTHM Level 7 Diploma in Strategic Marketing caters to a wide range of professionals and aspiring marketers looking to develop advanced strategic marketing skills and knowledge to excel in their careers and drive business success.

Entry Requirements
For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:
• An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
• Mature learners with management experience
• Learners must be 21 years old or older at the beginning of the course
• UK Versity will assess the level of English language proficiency if it is not your native language

Progressions
Successful completion of the OTHM Level 7 Diploma in Strategic marketing qualification enables learners to progress into or within employment and/or continue their study towards a relevant MSc In Strategic Marketing with a UK University.

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