One strategy to market products is through the use of telephone—this strategy is referred to as telemarketing. To make a sale, the seller must able to get the customer to need the product and make a purchase. As complicated as it sounds, it is possible to do it over the phone, with the use of rapport and effective communication skills.
A sense of urgency is another important factor, and the seller must know not only how to create it, but also to get it across. Since the transaction is done over the phone, the telemarketer has to listen actively to be able to respond correctly with a pleasant and convincing tone.
Naturally, product knowledge is crucial. The telemarketer has to have an in-depth understanding of the product and its value. More importantly, the telemarketer has to believe in the product and its worth, so they can sound believable over the phone and make those sales.
At the end of this course, students shall learn how to: (1) understand the definition of telemarketing; (2) learn the sales steps; (3) be prepared to sell; (4) check progress; and (5) do call backs.
To achieve these goals, this course shall make use of interactive materials to present the concepts of the topics to be discussed. Assessments shall be done after the entire course to check for knowledge retention and understanding.
- Unit 1 – Introduction to Telemarketing
- Definition of telemarketing and its importance
- The communication process
- Unit 2 – Sales Steps
- Planning process
- Linking process
- Unit 3 – Being Prepared to Sell
- The service promise sale
- The customer and the salesperson
- Unit 4 – Progress Check
- Company presentation
- Making recommendations
- Unit 5 – The Art of Call Backs
- The call back structure
- Making appointments
Upon successful completion of this course, students will be awarded an IOLEN Certificate of Achievement from IOLEN Accreditation. This should help validate their learning experience and skill, and can be used as a resume builder.
This course is divided into several modules and is delivered online through our interactive learning management system. Students are given access to the learning portal where they can access the course 24/7. This gives them complete control over the pace of their learning while also enabling them to study from home, in their offices or from a laptop while travelling.
Normative or minimum period of study to complete this is 40 hours. Take note that this is only an estimate. The duration of completing the course still depends on the learner’s pace and ability to absorb information. Additionally, as the course is delivered online, learners have the options to divide and study the course in multiple session or go through it one go.
Learners will be given full access to this course for 12 months from the date of enrolment. During this period, learners are given the flexibility to complete the course at any-time.
- Allow you to keep up to date on the aspects of your career
- Give you an insight into your chosen career path
- Fill in the gaps of any knowledge you may not have
- Enhance your resume
- Show you are a committed learner
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