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Online Content Marketing Course – Professionals Training


EduCBA

Summary

Price
Save 90%
£10 inc VAT (was £99)
Offer ends 31 December 2019
Study method
Online, self-paced
Duration
1 Hour
Access to content
Lifetime access
Qualification
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

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Overview

Online Content Marketing Course – Professionals Training

What is Content Marketing?

Content Marketing refers to a strategy that focuses on the creation of good quality, relevant and consistent content with the aim of attracting and retaining a clearly defined audience. It will ultimately drive the audience to buy the product or service bringing revenue to the company. It is done subtly with the intention of changing or modifying consumer behavior

About Content Marketing Training

Content Marketing course is meant to help professionals in marketing and content creation to understand the concepts of basic concepts of content marketing, their scope, different techniques to use content marketing, the strategies and outcome. It contains nine lectures with two hours of HD Video.

Description

Why learn Content Marketing?

With traditional marketing witnessing huge competition and a fall in return on investment (ROI), a growth of the internet, mobile telephony, videos have created a huge opportunity for marketers to expand their market completing traditional marketing strategies of print, electronic, direct marketing and onsite advertising.

Content Marketing is enabling several content writers, copywriters, content specialists in various disciplines to hone their skills and enable companies to achieve better visibility through inbound marketing as well. The internet being a democratic medium- consumers now learn and research more about new products and services, before committing to buying. This has opened up new opportunities for content writers, marketing communication managers, executives, content marketing managers, content marketing coordinators, SEO specialists, Chief Content Officer, Managing Editor, Chief Listening Officer, Director of Audience, First Responder, HR for Marketing, channel master, chief technologist, influencer relations among others.

Requirements

Content marketing is intended for people with skills in writing, editing, copywriting, blogging,marketing communication principle, awareness of general market trends and principles. Ideally, graduates, post graduates, managers in advertising, sales, marketing, and management graduates in any discipline can undergo this course. Computers with internet connectivity, desire to learn and explore different techniques and strategies in content marketing are desired.

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