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Content Marketing refers to a strategy that focuses on the creation of good quality, relevant and consistent content with the aim of attracting and retaining a clearly defined audience. It will ultimately drive the audience to buy the product or service bringing revenue to the company. It is done subtly with the intention of changing or modifyingconsumer behavior
About Content Marketing Training
Content Marketing course is meant to help professionals in marketing and content creation to understand the concepts of basic concepts of content marketing, their scope, different techniques to use content marketing, the strategies and outcome. It contains nine lectures with two hours of HD Video.
The content marketing course begins with an introduction to Content Marketing: it is a technique that doesn’t involve selling but showcasing the target audience with appropriate, relevant, useful content to attract their interest and attention. It is the art of communication without selling to an audience providing useful information making people more intelligent. Content marketing – an umbrella term for all strategies, techniques, tactics to achieve your business goals by providing relevant content, attract, convert, retain and engage customers.
Some of the leading companies and brands in the world such as Microsoft, P&G, John Deere, CISCO systems use content marketing and it is an effective strategy for small and medium businesses as well. According to analysts, with the effectiveness of traditional marketing waning, nine out of ten marketing firms are using content marketing to complement their existing efforts.
Content marketing is intended for people with skills in writing, editing, copywriting, blogging, marketing communication principle, awareness of general market trends and principles. Ideally, graduates, post graduates, managers in advertising, sales, marketing, and management graduates in any discipline can undergo this course. Computers with internet connectivity, desire to learn and explore different techniques and strategies in content marketing are desired.
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