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Online Content Marketing Course – Professionals Online Training


EduCBA

Summary

Price
£99 inc VAT
Or £33.00/mo. for 3 months... Read more
Study method
Online, self-paced
Duration
1 Hour
Access to content
Lifetime access
Qualification
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

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Overview

Content Marketing

  • 1+ Hours OF HD VIDEOS
  • Verifiable CERTIFICATION
  • Practical SKILLS DEVELOPMENT
  • Accelerate YOUR CAREER
  • Lifetime Access 24*7 Unlimited Access
  • Access through any device
  • Technical support
  • Mobile App Access

Content Marketing refers to a strategy that focuses on the creation of good quality, relevant and consistent content with the aim of attracting and retaining a clearly defined audience. It will ultimately drive the audience to buy the product or service bringing revenue to the company. It is done subtly with the intention of changing or modifyingconsumer behavior

Description

About Content Marketing Training

Content Marketing course is meant to help professionals in marketing and content creation to understand the concepts of basic concepts of content marketing, their scope, different techniques to use content marketing, the strategies and outcome. It contains nine lectures with two hours of HD Video.

The content marketing course begins with an introduction to Content Marketing: it is a technique that doesn’t involve selling but showcasing the target audience with appropriate, relevant, useful content to attract their interest and attention. It is the art of communication without selling to an audience providing useful information making people more intelligent. Content marketing – an umbrella term for all strategies, techniques, tactics to achieve your business goals by providing relevant content, attract, convert, retain and engage customers.

Some of the leading companies and brands in the world such as Microsoft, P&G, John Deere, CISCO systems use content marketing and it is an effective strategy for small and medium businesses as well. According to analysts, with the effectiveness of traditional marketing waning, nine out of ten marketing firms are using content marketing to complement their existing efforts.

Requirements

Content marketing is intended for people with skills in writing, editing, copywriting, blogging, marketing communication principle, awareness of general market trends and principles. Ideally, graduates, post graduates, managers in advertising, sales, marketing, and management graduates in any discipline can undergo this course. Computers with internet connectivity, desire to learn and explore different techniques and strategies in content marketing are desired.

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Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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