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Objection Handling Skills

Practical Training for Professionals


£516 inc VAT
Study method
No formal qualification
6 CPD hours / points
Additional info
  • Tutor is available to students

3 students enquired about this course

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Location & dates

Somerset House
Temple Street
West Midlands
United Kingdom
EEF Venues
Clifton Down
United Kingdom
Cheadle House
Cheadle Royal Business Park
United Kingdom
150 Minories
City of London
United Kingdom


Good objection handling skills are crucial to success in sales and customer care. If a salesperson is unable to come back with a good answer to the statement: I think its too expensive, they will lose the sale so quickly, that they might as well have answered I could not agree with you more! Similarly, goodwill is lost very quickly in a customer care environment if a complaint is simply ignored or inadequately dealt with. Whatever objection a customer or prospect comes up with, this course will find the best possible answer in every situation. Through a series of role-plays and exercises, these answers will soon become second nature to the delegates ensuring that they do not slip up if confronted by a difficult objection again.

This Objection Handling Skills course is available throughout the UK.

CPD Value 5.5 Hours

Course Locations

Objection Handling Skills London
Objection Handling Skills Manchester
Objection Handling Skills Nottingham
Objection Handling Skills Birmingham
Objection Handling Skills Bristol
Objection Handling Skills Edinburgh
Objection Handling Skills Leeds


6 CPD hours / points
Accredited by Approved By Law society


09:30 - 10:00 Coffee & Course Objectives

09:30 - 10:00 Setting Out Our Objectives (Emphasis here is not just on getting a sale but also maximising profit.)

10:00 - 10:30 Objection Handling - The Basics (This module looks at the most common pitfalls in negotiating situations and how to overcome them. Pre-handling objections as the ideal solution)

10:30 - 11:00 The Price Objection (9 things the customer could mean when they raise the price objection. How to handle them effectively.)

11:00 - 11:15 Coffee break

11:15 - 12:00 Role Play (Here delegates work in pairs and look at real life scenarios. Objection handling put into practice.)

12:00 - 12:45 Test (A test to ensure all delegates have understood and remembered the concepts discussed in the course.)

12:45 - 13:30 Lunch

13:30 - 15:00 Types Of Closes (23 closes are analysed)

15:00 - 16:30 What Type of Closer Are You? (Personal test)

Objection Handling Skills - Benefits

  • To handle and overcome objections at all levels
  • How to maximise profit through negotiation
  • How to apply a close to a negotiating situation
  • Understand the importance of customer care in a sales environment

16:30 - 16:45 Summary & Action Plans Agreed

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.