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Merchandising & Importance of Consumer Behaviour

Advanced Learning Materials | Certificate Accredited by CPD | Lifetime Access | 24/7 Expert Tutor Support

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£15 inc VAT
Study method
Online, self-paced
3 hours
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Digital certificate - £4.99
  • Hard copy certificate - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Imagine being able to strategically influence consumer behaviour and optimise merchandising strategies for maximum sales and profitability. Our comprehensive course, Merchandising & Importance of Consumer Behaviour, empowers you with the knowledge and skills to excel in the dynamic world of retail. Join us now and embark on a rewarding journey.

Learning Outcomes:

  • Develop a deep understanding of merchandising theory and its application in driving sales and enhancing customer satisfaction.
  • Acquire the skills to effectively manage products and merchandise, from selection and sourcing to assortment planning and inventory management.
  • Learn strategies for developing impactful merchandising plans, including pricing, visual merchandising, and implementing effective communication with customers.
  • Gain insights into consumer behaviour and its importance in shaping merchandising strategies, enabling you to anticipate and meet customer needs.
  • Understand the legal and ethical considerations related to consumer rights and the Consumer Rights Act in the context of merchandising.
  • Cultivate critical thinking and problem-solving abilities to address merchandising challenges and capitalise on emerging trends in the retail industry.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


Discover the power of merchandising and consumer behaviour in driving sales and business success. Our course, Merchandising & Importance of Consumer Behaviour, equips you with the knowledge and skills to excel in the retail industry.

With over 70% of purchase decisions influenced by merchandising strategies, this course empowers you to optimise product management, pricing, visual merchandising, and customer communication. Embrace new possibilities and discover a world of potential, where merchandising managers typically earn an average salary of £45,000 per year.


Upon completing the course, you can obtain a certificate titled Merchandising. Certificate options include a PDF Certificate at £4.99, a hardcopy for UK- delivery at £9.99, or a hardcopy for international delivery at £14.99.

Who is this course for?

  • Aspiring merchandisers seeking to develop a strong foundation in merchandising principles and consumer behaviour insights.
  • Retail professionals looking to enhance their merchandising skills and advance their careers in the industry.
  • Entrepreneurs and small business owners interested in optimising their merchandising strategies for improved sales and customer satisfaction.
  • Marketing and sales professionals who want to deepen their understanding of consumer behaviour and its impact on merchandising decisions.
  • Individuals with a passion for the retail industry and a desire to gain comprehensive knowledge of effective merchandising practices.

Career path

  • Merchandising Manager: GBP 30,000 - GBP 60,000 per annum
  • Category Manager: GBP 35,000 - GBP 70,000 per annum
  • Visual Merchandiser: GBP 20,000 - GBP 40,000 per annum
  • Retail Buyer: GBP 25,000 - GBP 50,000 per annum
  • E-commerce Merchandiser: GBP 25,000 - GBP 45,000 per annum

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Digital certificate

Digital certificate - £4.99

Hard copy certificate

Hard copy certificate - £9.99

Hardcopy Certificate for International Students: £14.99

For students outside of the United Kingdom, this option ensures delivery of a high-quality, professionally printed certificate to your international address for only £14.99.


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.