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Media and Public Relations Training – Online Course – CPD Accredited
LearnPac Systems

CPDUK Accredited | Instant Course Access | Includes Assessment & Certificate | Instant Certificate Download

Summary

Price
£19.99 inc VAT
Study method
Online
Duration
4 hours · Self-paced
Access to content
365 days
Qualification
No formal qualification
CPD
4 CPD hours / points
CPD What's this?
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Media and Public Relations Training – Online Course – CPD Accredited.

Welcome to our online Media and Public Relations training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

In this online Media and Public Relations course, learners will get the knowledge they need to effectively manage their image and value by forming robust networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and public relations are the most successful method of communicating your value to those around you. Furthermore, excellent networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the range, the more people know you and offers you opportunities.

Certificate duration: 2 years

Entry requirements: No entry restrictions

Recommended prerequisites: N/A

Assessment type: End of course assessment

Assessment pass mark – 80% needed to pass and gain a CPD certificate

Cost(s) of assessment and certification – All costs included in the course price

Awarding/Accrediting body – CPD Certification Service (CPDUK)

Media and Public Relations Training – Online Course – CPD Accredited.

CPD

4 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Course aims

Media and public relations are the most successful method of communicating your value to those around you. Furthermore, excellent networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the range, the more people know you and offers you opportunities.

Learning outcomes

The learning outcomes of this online Media and Public Relations training course are to:

  • Network for success
  • Manage “Meet and Greet” opportunities
  • Dress for success
  • Write effectively
  • Set goals
  • Manage media relations
  • Plan issue and crisis communication
  • Use social media
  • Deliver effective employee communication.

What is media relations?

Media relations involves working with media for the purpose of informing the public of an organization’s mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media.

Why is this online Media and Public Relations training course essential?

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct to a point.

In this online Media and Public Relations training course, participants will get the knowledge they need to manage their image and value effectively by forming robust networks through strategic communication planning.

Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This online Media and Public Relations training course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

What is covered in this course?

This online Media and Public Relations training course includes the following:

  • Module One: Getting Started
  • Module Two: Networking for Success (I)
  • Module Three: Networking for Success (II)
  • Module Four: The Meet and Greet
  • Module Five: Dressing for Success
  • Module Six: Writing
  • Module Seven: Setting Goals
  • Module Eight: Media Relations
  • Module Nine: Issues and Crisis Communication Planning
  • Module Ten: Social Media (The PR Toolkit)
  • Module Eleven: Employee Communications
  • Module Twelve: Wrapping Up

Media and Public Relations Training – Online Course – CPD Accredited.

Who is this course for?

This online Media and Public Relations training course is suitable for those who want to know more about media and public relations.

Media and Public Relations Training – Online Course – CPD Accredited.

Requirements

Learn anywhere, anytime on any device.

You will need access to a desktop computer, laptop, tablet or smartphone device to complete these online courses. You can start, pause/stop and return to where you left off.

Our courses utilise responsive design features, making them available on any device of your choice.

Media and Public Relations Training – Online Course – CPD Accredited.

Career path

Our online courses and programmes range from introductory modules at Level 1 (awareness/beginner) to advanced and expert modules up to Level 6.

Our e-learning modules count towards CPD hours for professionals in various sectors as well as meeting mandatory and statutory requirements (where relevant).

Media and Public Relations Training – Online Course – CPD Accredited.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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