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Mass Communication for Business – Mass Communication Courses



£99 inc VAT
Or £33.00/mo. for 3 months...
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Online, self-paced
1 hour
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Lifetime access
No formal qualification
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  • Certificate of completion available and is included in the price

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Mass Communication for Business – Mass Communication Courses

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When communication involves masses, the process is known as Mass Communication. In this process, either a person or a group of people relay a message through a chosen channel to reach a multitude of people. These channels comprise of television, radio, print, and internet. The sender of the message is usually a professional and symbolizes an organization. Any communication involves a few important steps while the message travels from the sender to the receiver. In mass communication too, there is a sender who sends a message through a channel, and the receiver decodes the message and processes the feedback. Mass communication is more formal; therefore, the procedure involves a communicator with a specific message, which is monitored by the editor before reaching the audience.

Types of media

Mass media has become widespread in this era. Being connected to social media channels is no longer confined to personal relationships but extends to business as well. To stay afloat and thrive, every business needs to make its presence felt in the public consciousness. Every organization faces competition from their rivals. Through advertising and marketing communication they are better equipped to deal with the situation. Advertising, Journalism and Public Relations are the main pillars of mass communication. Advertising encourages buying behavior among the customers, while journalism relays news on any significant event of a business. Public Relations as a function influences public opinion about a product or an organization.


Channels of Mass Communication

A communication aimed at masses over huge distances is achieved mainly through print and electronic media. Newspapers, books, magazines, brochures etc fall in the former category while TV, internet, and radio comprise electronic media.

Technology has made it possible to communicate with a large audience extending to large distances. Professionals in this field make use of the latest devices and apps to meet their objective of influencing people to a world over. It has been observed that a media that combines both audio and video has a larger reach among people.

  • International trade

Global communication is a type of communication that takes place across international borders. We live in a global village – a term famously phrased by Marshall McLuhan – a media and communication theorist. He invented the term in 1964 to elucidate the simultaneous dwindling and expansion of cultures at a global level through technological advances. Effective communication networks have built international trade. One must always learn the culture of a place before embarking on a trade. Mass communication plays the main role in the marketing, logistics and financing aspects of the international trade.

  • Unity in diversity

The role of mass communication courses in cultural transmission is well known. Now, businesses can communicate with their clients irrespective of any geographical barriers. One can now connect as well as sell products and services to people world over. Businesses specializing in selling career-boosting or self-help services such as life coaching, branding as well as consulting could be availed virtually. Mass communication courses function to keep diverse communities and businesses virtually connected even when they are physically far apart. By sharing updates and stories through blog posts and social media, businesses can connect with their consumers and also create a community.

  • Brand building

Print and electronic media forms a major source of distribution and can help in brand marketing. The other goal of marketing communication is to build and strengthen relationships with customers as well as retailers and other stakeholders. A successful marketing strategy is based on a combination of functions: advertising, public relations, promotions, and sales.

Mass communication courses is a central part of a business. Business activities would be limited in the absence of mass media. In this modern age, the viability of business hugely depends on mass communication courses. Mass media is extremely relevant in circulating news of a business launch.

Who is this course for?

Students keen to learn about the management and communication function can enroll for the course. Even those already involved in business could gain valuable insights from this course. One could be an established businessman or even a wannabe businessman. Those working in communication roles in an organization could also undertake this course.


A basic knowledge about the way a business function is a desirable trait in the candidate. It is not required of you to be a Business management or Mass Communication graduate. However, these students could have an added advantage over others. A graduation degree in Commerce or related stream is a basic requirement. A know-how on the use of social media channels like Facebook, Twitter, LinkedIn, YouTube, Vimeo, Instagram or Pinterest is an advantage.

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.