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Mass Communication for Business – Mass Communication Courses
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When communication involves masses, the process is known as Mass Communication. In this process, either a person or a group of people relay a message through a chosen channel to reach a multitude of people. These channels comprise of television, radio, print, and internet. The sender of the message is usually a professional and symbolizes an organization. Any communication involves a few important steps while the message travels from the sender to the receiver. In mass communication too, there is a sender who sends a message through a channel, and the receiver decodes the message and processes the feedback. Mass communication is more formal; therefore, the procedure involves a communicator with a specific message, which is monitored by the editor before reaching the audience.
Types of media
Mass media has become widespread in this era. Being connected to social media channels is no longer confined to personal relationships but extends to business as well. To stay afloat and thrive, every business needs to make its presence felt in the public consciousness. Every organization faces competition from their rivals. Through advertising and marketing communication they are better equipped to deal with the situation. Advertising, Journalism and Public Relations are the main pillars of mass communication. Advertising encourages buying behavior among the customers, while journalism relays news on any significant event of a business. Public Relations as a function influences public opinion about a product or an organization.
Channels of Mass Communication
A communication aimed at masses over huge distances is achieved mainly through print and electronic media. Newspapers, books, magazines, brochures etc fall in the former category while TV, internet, and radio comprise electronic media.
Technology has made it possible to communicate with a large audience extending to large distances. Professionals in this field make use of the latest devices and apps to meet their objective of influencing people to a world over. It has been observed that a media that combines both audio and video has a larger reach among people.
- International trade
Global communication is a type of communication that takes place across international borders. We live in a global village – a term famously phrased by Marshall McLuhan – a media and communication theorist. He invented the term in 1964 to elucidate the simultaneous dwindling and expansion of cultures at a global level through technological advances. Effective communication networks have built international trade. One must always learn the culture of a place before embarking on a trade. Mass communication plays the main role in the marketing, logistics and financing aspects of the international trade.
- Unity in diversity
The role of mass communication courses in cultural transmission is well known. Now, businesses can communicate with their clients irrespective of any geographical barriers. One can now connect as well as sell products and services to people world over. Businesses specializing in selling career-boosting or self-help services such as life coaching, branding as well as consulting could be availed virtually. Mass communication courses function to keep diverse communities and businesses virtually connected even when they are physically far apart. By sharing updates and stories through blog posts and social media, businesses can connect with their consumers and also create a community.
- Brand building
Print and electronic media forms a major source of distribution and can help in brand marketing. The other goal of marketing communication is to build and strengthen relationships with customers as well as retailers and other stakeholders. A successful marketing strategy is based on a combination of functions: advertising, public relations, promotions, and sales.
Mass communication courses is a central part of a business. Business activities would be limited in the absence of mass media. In this modern age, the viability of business hugely depends on mass communication courses. Mass media is extremely relevant in circulating news of a business launch.
Who is this course for?
Students keen to learn about the management and communication function can enroll for the course. Even those already involved in business could gain valuable insights from this course. One could be an established businessman or even a wannabe businessman. Those working in communication roles in an organization could also undertake this course.
A basic knowledge about the way a business function is a desirable trait in the candidate. It is not required of you to be a Business management or Mass Communication graduate. However, these students could have an added advantage over others. A graduation degree in Commerce or related stream is a basic requirement. A know-how on the use of social media channels like Facebook, Twitter, LinkedIn, YouTube, Vimeo, Instagram or Pinterest is an advantage.
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