Marketing Course Level 6 Diploma endorsed by ABC Awards Assignment based course.

Staff Training Solutions


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£10 inc VAT (was £860)
Offer ends 21 July 2020
Study method
Online, self-paced
340 Hours
No formal qualification
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

91 students purchased this course

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Marketing Course Level 6. Endorsed marketing Diploma from Certificate of Achievement is a comprehensive Marketing Course programme designed to give students a competitive edge in Marketing field. This Marketing Course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

Why study Marketing Course?

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.


Endorsed by ABC Awards

Course media



The Marketing Course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

Marketing Course - Syllabus

Unit 1 - Introduction to Marketing

This unit covers the following key topics:

  • Marketing Concept
  • Production Concept
  • The Marketing Mix
  • The Difference Between Selling and Marketing
  • Importance of Marketing
  • Plus more

Unit 2 - Marketing Environment

This unit covers the following key topics:

  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • Demographic Factors
  • Economic Factors
  • Socio-Cultural Factors
  • Ecological and Geographical Factors
  • The Internal Environment
  • Plus more

Unit 3 - Markets and Market Segmentations

This unit covers the following key topics:

  • Market Types and Characteristics
  • Consumer Markets
  • Organisational Markets
  • The Main Features of Organisational Markets
  • Requirements for Segmenting a Market
  • Bases of Segmenting Organisational Markets
  • Types of Buying Situations
  • Plus more

Unit 4 - Consumer Behaviour

This unit covers the following key topics:

  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Demographic Factors and Life-Cycle Stage
  • Cultural Factors
  • Consumer Buying Process
  • Plus more

Unit 5 - Market Research

This unit covers the following key topics:

  • The Research Process
  • Approaching Respondents
  • Interview Technique
  • Quantitative Data Analysis
  • Plus more

Unit 6 - Marketing Planning

This unit covers the following key topics:

  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Promotional Strategies
  • Monitoring and Evaluating Marketing Performance
  • Feedback Systems
  • Plus more

Unit 7 - Product Development and Product Lifecycle

This unit covers the following key topics:

  • Value of Product Innovation
  • New Product Development
  • Idea Vetting
  • Concept Development and Testing
  • Product Development and Marketing Strategy Development
  • Market Testing
  • Product Life Cycle (PLC)
  • The Marketing Strategies at Different Stages of PLC
  • Plus more

Unit 8 -Product Pricing Strategies

This module covers the following key topics:

  • The Function and Value of Price
  • Pricing Objective
  • Profit- Oriented Objectives
  • Sales Volume-Oriented Objectives
  • Types of Costs
  • Other Elements of Marketing
  • The Basic Methods of Price Determination
  • Break-Even Analysis and Target-Profit Pricing
  • Plus more

Unit 9 - Branding and Packaging

This unit covers the following key topics:

  • Branding
  • The Meaning and Importance of Branding
  • The Brand Name versus Trade Mark
  • Societal View:
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Functions of Packaging
  • Cost Effectiveness
  • Criticisms of Packaging
  • Plus more

Unit 10 - Channels of Distribution

This unit covers the following key topics:

  • Functions of Channels of Distribution
  • Factors Influencing the Choice of Channel
  • Market Considerations
  • Plus more

Unit 11 - Promotion Mix

This unit covers the following key topics:

  • The Meaning and Importance of Promotion
  • The Communication Process
  • Steps in the Communication Process
  • Identifying the Target Audience
  • The Concept of Promotion Mix
  • Factors which Affect the Promotion Mix
  • Marketing Channel and Promotion Strategy
  • Plus more

Unit 12 - The Importance of Body Language in Sales

This unit covers the following key topics:

  • Understanding Body Language
  • Understanding Facial Expressions
  • Creating Relationships
  • Voice Characteristics
  • Plus More

Unit 13 - Techniques for Maximum Sales

This unit covers the following key topics:

  • Essential Skills for Smart Selling
  • Productivity Techniques for Maximum Selling
  • Plus More

Unit 14 - Creativity and Innovation

This unit covers the following key topics:

  • Understanding Creativity and Innovation
  • Creativity and Innovation in Business
  • Individual and Group Techniques for Creativity
  • Encouraging Creativity in a Team
  • Plus more

Unit 15 - Creating a PPC Campaign

This unit covers the following key topics:

  • Setting Your PPC Budget
  • The Quality Score
  • Plus More

Unit 16 - Building a Brand on Social Media

This unit covers the following key topics:

  • An Introduction to Brand Building through Social Media
  • Creating Brand-Focused Messages
  • Plus More

Unit 17 - Search engine optimization (SEO)

This unit covers the following key topics:

  • What is SEO?
  • Understanding Search
  • Alternative Search
  • Optimizing Keywords
  • Plus More

Diploma in Marketing Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

Marketing Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Marketing Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Staff Training Solutions you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?


Our Marketing was created for anyone looking to reach the very top of the ladder in any business or office environment. Newcomers to the job market can improve their initial employment prospects enormously with a recognised qualification, as can existing professionals in pursuit of promotion. Entrepreneurs and small business owners may also find their capabilities, confidence and performance benefit significantly from targeted studies.

Providing learners with the opportunity to study in their own time and at their own pace, our courses are ideal for those with insufficient time to commit to traditional training or career development. With no deadlines or time restrictions to worry about, you are free to study as and when you choose. Access your course materials via our exclusive digital learning platform from any location and at any time for total flexibility and convenience.

For anyone who is serious about building a rewarding career for life in Marketing , our exclusive Marketing comes highly recommended.



Marketing Course is no particular entry requirement. We do not ask for any previous qualification or experience.

Endorsed Certificate of Achievement

At the end of the course, learner can claim an endorsed certificate by paying £150 accreditation fee.There are £9 postal charges for the UK students and £15 for the non UK students.

Certificate of Completion from STS

Certificate of Completion from STS (soft copy) can be claimed for £20. If you need hard copy of this certificate you will pay £25 + postal charges (£9 for UK students, £15 for outside UK)

Career path


Upon successful completion of Marketing, candidates may choose careers including:

  • Marketing Assistant
  • Marketing Coordinator
  • Marketing supervisor
  • Marketing rep

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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