Marketing in Business Level 5 Endorsed by ABC Awards | CPD Accredited Certificate | 130 CPD Point

CPD Courses


Save 98%
£10 inc VAT (was £660)
Offer ends 11 August 2020
Study method
Online, self-paced
320 Hours
No formal qualification
130 CPD hours / points
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

287 students purchased this course

Add to basket or enquire



Diploma of achievement in Marketing Level 5. Additional CPD Accredited Marketing Certificate with 130 CPD points available with no extra study.

Marketing - Diploma Advanced Level 5. Endorsed Certificate of achievement is a comprehensive programme designed to give students a competitive edge in Marketing field.This Marketing Diploma Course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.


Endorsed by ABC Awards


130 CPD hours / points
Accredited by The CPD Standards Office

Course media



The Marketing Diploma - Advanced has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

Marketing Course Benefits

  • Accredited Course
  • Full Tutor Support
  • Self Paced, No Fixed Schedules
  • Available to Students anywhere in the World
  • Interest Free Fee Instalments

Marketing Course Syllabus:

This course consists of following modules:

Unit 1 - Introduction to Marketing

This unit covers the following key topics:

  • Marketing Concept
  • Production Concept
  • The Marketing Mix
  • The Difference Between Selling and Marketing
  • Importance of Marketing
  • Plus more

Unit 2 - Marketing Environment

This unit covers the following key topics:

  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • Demographic Factors
  • Economic Factors
  • Socio-Cultural Factors
  • Ecological and Geographical Factors
  • The Internal Environment
  • Plus more

Unit 3 - Markets and Market Segmentations

This unit covers the following key topics:

  • Market Types and Characteristics
  • Consumer Markets
  • Organisational Markets
  • The Main Features of Organisational Markets
  • Requirements for Segmenting a Market
  • Bases of Segmenting Organisational Markets
  • Types of Buying Situations
  • Plus more

Unit 4 - Consumer Behaviour

This unit covers the following key topics:

  • Meaning of Consumer Behaviour
  • Importance of Understanding Consumer Behaviour
  • Types of Consumers
  • Factors Influencing Consumer Behaviour
  • Demographic Factors and Life-Cycle Stage
  • Cultural Factors
  • Consumer Buying Process
  • Plus more

Unit 5 - Market Research

This unit covers the following key topics:

  • The Research Process
  • Approaching Respondents
  • Interview Technique
  • Quantitative Data Analysis
  • Plus more

Unit 6 - Marketing Planning

This unit covers the following key topics:

  • The Marketing Planning Process
  • The Marketing Audit
  • Corporate Objectives
  • Promotional Strategies
  • Monitoring and Evaluating Marketing Performance
  • Feedback Systems
  • Plus more

Unit 7 - Product Development and Product Lifecycle

This unit covers the following key topics:

  • Value of Product Innovation
  • New Product Development
  • Idea Vetting
  • Concept Development and Testing
  • Product Development and Marketing Strategy Development
  • Market Testing
  • Product Life Cycle (PLC)
  • The Marketing Strategies at Different Stages of PLC
  • Plus more

Unit 8 -Product Pricing Strategies

This module covers the following key topics:

  • The Function and Value of Price
  • Pricing Objective
  • Profit- Oriented Objectives
  • Sales Volume-Oriented Objectives
  • Types of Costs
  • Other Elements of Marketing
  • The Basic Methods of Price Determination
  • Break-Even Analysis and Target-Profit Pricing
  • Plus more

Unit 9 - Branding and Packaging

This unit covers the following key topics:

  • Branding
  • The Meaning and Importance of Branding
  • The Brand Name versus Trade Mark
  • Societal View:
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Functions of Packaging
  • Cost Effectiveness
  • Criticisms of Packaging
  • Plus more

Unit 10 - Channels of Distribution

This unit covers the following key topics:

  • Functions of Channels of Distribution
  • Factors Influencing the Choice of Channel
  • Market Considerations
  • Plus more

Unit 11 - Promotion Mix

This unit covers the following key topics:

  • The Meaning and Importance of Promotion
  • The Communication Process
  • Steps in the Communication Process
  • Identifying the Target Audience
  • The Concept of Promotion Mix
  • Factors which Affect the Promotion Mix
  • Marketing Channel and Promotion Strategy
  • Plus more

Unit 12 - Personal Selling and Sales Promotion

This unit covers the following key topics:

  • What is Personal Selling
  • How Personal Selling Differs from Sales Promotion
  • The Importance of Personal Selling
  • Selling Theories
  • The AIDA Theory
  • The Personal Selling Process
  • Types of Personal Selling
  • Limitations of Sales Promotion
  • Major Sales Promotion Tools
  • Plus more

Unit 13 - Advertising and Publicity

This unit covers the following key topics:

  • What is Advertising
  • The Objectives of Advertising
  • Communication Objectives of Advertising:
  • The Benefits of Advertising
  • What is Publicity
  • Advertising Media Decisions
  • Plus more

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Marketing Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Oxford Home Study College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?


While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Digital Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All courses here at CPD are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study in your own time and at your own pace for a fully-accredited certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

All you need is a computer with an Internet connection and the drive to succeed – CPD takes care of the rest!



There is no particular entry requirement.

OPTION-I: Endorsed Certificate of Achievement from ABC Awards

At the end of the course, learner can claim an endorsed certificate by paying £120 accreditation fee+postal charges.

Certificate of course Completion

(soft copy) can be claimed for £15. If you need hard copy of this certificate you will pay £25

OPTION-II: CPD Certificate

Upon successful completion of the course, a fee is payable for a CPD Accredited Diploma in PDF format or hard copy.

CPD Accredited Diploma (PDF format)=£30

CPD Accredited Diploma (Hardcopy)=£95

Postage Charges:

National £9

International £15

Career path

Marketing - Diploma

Upon successful completion of our Marketing, candidates will have the opportunity to begin establishing and running their own online consultancies and marketing agencies.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Course rating
Leave a review

{{ getTruncatedSinglePointScore(item.OverallCourseRating) }} Star Review by {{ item.ReviewerName }} for {{ item.Title }}

{{ getLongDate(item.CreatedOn) }}
{{ item.Title }}
Reviewed by {{ item.ReviewerName }}
|Purchased {{ getHumanisedPassageOftime(item.PurchasedOn) }}
{{ item.ProviderName }} responded to this review
{{ getLongDate(item.ProviderResponseDate) }}
{{ results.length }} out of {{ totalResultsCount }} reviews


What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


Mobile Navigation