Marketing with Social Media

Blue Mountain


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£18 inc VAT (was £150)
Offer ends 30 November 2020
Study method
Online, self-paced
No formal qualification

1 student purchased this course

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The impact of social media in today’s society has been exponential since the birth of niche social media and networking sites in the late 1990’s. It took until 2002 for sites like LinkedIn and MySpace to bring it to mass audiences, so it has only been a mainstream phenomenon less than two decades, but its outreach and usage has skyrocketed.


Over two billion people use Facebook, that’s 22% of the world’s total population on one social networking site where information is accessible on-demand, instantly. These are all people who are potential customers for you should you utilise the power of social media, not just on Facebook, but on other mediums including Twitter, Instagram, and LinkedIn, to name a few.

This course is designed for people who have some familiarity with social media already. You will develop a social media marketing plan as part of an overall marketing strategy, determine who should be in your team, and chose how to measure your campaigns. You will explore some of the major social media sites and look at how specialty sites and social media management tools can take your marketing to the next level.


  • Describe the value of social media to your marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • How to manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, Twitter, and LinkedIn
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social media management tools
  • How to stay on top of social media trends and adjust your plan as the digital world evolves


  • Utilise the power of social media to boost your marketing campaigns and ROI.
  • Implement your knowledge as soon as you finish the course.
  • Understand the difference between different social media sites and which ones would be best suited to your business.
  • Create and launch your own social media plan.

Course completion certificate included.

Free technical support available 7am-7pm GMT via email, telephone or online chat.


This course is compatible with Windows, Mac, iPhone, iPad and Android devices.

Learn anytime, anywhere!

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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