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Marketing Training Course with Marketing Research & Communication cover image

Marketing Training Course with Marketing Research & Communication
Cambridge Open Academy

Big Sale Event | CPD Accredited | Interactive Learning Materials | Free PDF Certificate |Tutor Support | Updated 2026

Summary

Price
£19 inc VAT
Study method
Online
Duration
5 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Assessment details
  • Mock Exam & Final Exam (included in price)
Additional info
  • Tutor is available to students

Overview

Build practical marketing, research and communication skills with this Marketing Training Course with Marketing Research & Communication. This online marketing course covers marketing basics, the marketing process, strategic marketing, marketing environment, market segmentation and consumer buying behaviour. You will learn how businesses research markets, plan products, build brands, manage pricing and choose suitable marketing channels. The course also explores integrated marketing communications, advertising, sales promotion, personal selling, public relations, direct marketing and digital marketing. It is suitable for beginners, business learners, marketing assistants, entrepreneurs, sales staff and anyone who wants to build useful marketing, branding, research and communication skills.

Learning Outcomes

By the end of this course, learners will be able to:

  • Understand the basic meaning of marketing and the marketing process.
  • Explain strategic marketing, market environment and market segmentation.
  • Recognise consumer and business buying behaviour in different markets.
  • Use marketing research awareness to support better business decisions.
  • Understand product strategy, branding, product life cycle and pricing methods.
  • Apply communication, advertising, sales promotion and digital marketing knowledge.

Certificates

Assessment details

Mock Exam & Final Exam

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Embark on a transformative journey through the intricacies of Marketing with our comprehensive training course. Uncover the secrets of strategic marketing, from mastering the basics to honing your skills in market research and product strategy. With 17 modules, each delving into a crucial aspect of the marketing realm, you'll emerge well-versed in the art of crafting impactful campaigns. Our course provides a theoretical foundation, paving the way for your future success in the dynamic field of Marketing.

Join us on this educational adventure, and let the power of marketing principles elevate your understanding and career prospects. Enrol now and become a master of Marketing!

Course Curriculum:

  • Module 01: Basics of Marketing
  • Module 02: The Process of Marketing
  • Module 03: Strategic Marketing
  • Module 04: Marketing Environment
  • Module 05: Market Segmentations
  • Module 06: Consumer Buying Behaviour
  • Module 07: Business Markets and Buying Behaviour
  • Module 08: Marketing Research
  • Module 09: Product Strategy
  • Module 10: Branding Strategy
  • Module 11: Product Life Cycle
  • Module 12: Pricing Strategy
  • Module 13: Marketing Channels
  • Module 14: Integrated Marketing Communications
  • Module 15: Advertising and Sales Promotion
  • Module 16: Personal Selling and Public Relations
  • Module 17: Direct and Digital Marketing

Who is this course for?

  • Marketing enthusiasts seeking a comprehensive theoretical foundation.
  • Business professionals eager to enhance their marketing knowledge.
  • Entrepreneurs aiming to develop effective marketing strategies for their ventures.
  • Students aspiring to build a strong academic base in Marketing.

Career path

  • Marketing Assistant / Executive: £22,000 – £28,500
  • Digital Marketing Specialist: £26,000 – £36,000
  • Market Research Analyst: £28,000 – £40,000
  • Brand / Product Executive: £30,000 – £42,000
  • Communications & PR Coordinator: £27,500 – £37,000
  • Marketing Manager / Brand Manager: £42,000 – £65,000+

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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