Marketing to Introverts
Marketing Courses & Training, Online Social Media Course, Social Media Specialist,
Simpliv LLC
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
About this Course
Increase your understanding of psychological diversity and its impact in business.
If you’re in business and love hanging out with other people as much as you can, it’s essential to recognize that not all customers think and feel as you do. Some 25 to 50 percent of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.
In this groundbreaking 90-minute course, learn about introverts’ attitudes, behavior, preferences and beliefs as they pertain to buying products and services and carrying on business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies.
Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of their introvert clients and colleagues.
Just a few of the eye-opening and useful points you'll learn:
Why being an introvert is not a deficiency, a disability or a condition that can be "fixed"
Should you go out of your way to welcome both extroverts and introverts? (Surprisingly, that depends...)
The "bigger is better" bias and how it affects introverts
Why aggressive friendliness can backfire with some of your customers
The pauses that help introverts participate fully in interactions
The importance of trust for introverts
Consequences of relying too heavily on what marketers call "social proof"
Extrovert/introvert differences on privacy
An alternative to pushy marketing and why it succeeds with introverts
Author Marcia Yudkin, who has published well over a dozen books on business and communication, estimates that 70-75 percent of her clients over the decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has conducted as well as her observations and quotes from experts.
After implementing the suggestions in this course, you’ll experience fewer interpersonal misunderstandings and conflicts. You’ll make better connections with a wider swath of people and enjoy more productive business relationships. You may expand your flexibility, empathy and offering options. And the payoff will include more relaxed and satisfied customers who stick with you.
Basic knowledge
No Pre Requirement As Such.
Description
What you will learn
Understand how personality figures into shopping and buying preferences
Know how to appeal to and work with introverts as well as extroverts
Be more sensitive to the challenges and strengths of introverts
Introduction
What Marketers Need to Understand About Introverts
Resources for Further Insights on Introverts
Who is this course for?
Anyone who markets a business or themselves
Questions and answers
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Certificates
Certificate of completion
Digital certificate - Included
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
