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Marketing: Research, Branding, Advertising and Pricing Strategies

CPD Accredited ! Free Certification | FREE Retake Exam | Lifetime Access | No Hidden Fees.

Online Training Academy

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
12.1 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
1 student purchased this course

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Overview

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success.

Key Features:

  • CPD Certified
  • Free Certificate from Reed
  • CIQ Approved
  • Developed by Specialist
  • Lifetime Access

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
18
lectures
12h 9m
total

    • 1: Module 01: Basics of Marketing 28:51
    • 2: Module 02: The Marketing Process 35:55
    • 3: Module 03: Marketing Environment 21:18
    • 4: Module 04: Marketing Research 38:52
    • 5: Module 05: Consumer Buying Behaviour 57:31
    • 6: Module 06: Business Markets and Buying Behaviour 37:40
    • 7: Module 07: Market Segmentations 39:53
    • 8: Module 08: Product Strategy 43:21
    • 9: Module 09: Product Life Cycle 23:49
    • 10: Module 10: Branding Strategy 31:59
    • 11: Module 11: Pricing Strategy 1:00:20
    • 12: Module 12: Marketing Channels 53:31
    • 13: Module 13: Integrated Marketing Communications 47:56
    • 14: Module 14: Advertising and Sales Promotion 48:07
    • 15: Module 15: Personal Selling and Public Relations 1:00:48
    • 16: Module 16: Direct and Digital Marketing 47:06
    • 17: Module 17: Strategic Marketing 50:31
    • 18: CPD Certificate - Free 01:00 PDF

Course media

Description

Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively.

The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components.

Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles.

Course Curriculum:

  • Module 01: Basics of Marketing
  • Module 02: The Marketing Process
  • Module 03: Marketing Environment
  • Module 04: Marketing Research
  • Module 05: Consumer Buying Behaviour
  • Module 06: Business Markets and Buying Behaviour
  • Module 07: Market Segmentations
  • Module 08: Product Strategy
  • Module 09: Product Life Cycle
  • Module 10: Branding Strategy
  • Module 11: Pricing Strategy
  • Module 12: Marketing Channels
  • Module 13: Integrated Marketing Communications
  • Module 14: Advertising and Sales Promotion
  • Module 15: Personal Selling and Public Relations
  • Module 16: Direct and Digital Marketing
  • Module 17: Strategic Marketing

Learning Outcomes:

  • Identify key elements in marketing research for strategic decision-making.
  • Analyse consumer behaviour to enhance targeted marketing strategies effectively.
  • Develop branding strategies aligned with product life cycle stages.
  • Formulate competitive pricing strategies based on market segmentation analysis.
  • Implement integrated marketing communications for effective brand promotion.
  • Evaluate digital marketing channels for strategic marketing campaigns.

Who is this course for?

  • Business professionals seeking advanced marketing knowledge.
  • Marketing managers aim to refine strategic marketing approaches.
  • Entrepreneurs interested in enhancing brand development strategies.
  • Graduates pursuing careers in marketing or related fields.
  • Anyone wanting to deepen their understanding of marketing principles.

Career path

  • Market Research Analyst
  • Brand Manager
  • Pricing Analyst
  • Advertising Executive
  • Digital Marketing Specialist
  • Public Relations Officer

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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