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Marketing Psychology: The Science of Influence and Sales Level 3
Thames College

CPD Accredited Course | Free PDF Certificate | Instant Certificate After Completion | Course Preview Available

Summary

Price
£21 inc VAT
Study method
Online, On Demand
Duration
2.4 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • CPD Accredited PDF Certificate - Free
  • Reed Courses Certificate of Completion - Free
  • CPD Accredited Hardcopy Certificate - £8.99
Additional info
  • Tutor is available to students

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Overview

★★★ Master The Art Of Influence By Applying Proven Psychological Strategies To Boost Marketing Success And Drive Sales ★★★

Marketing is no longer just about promoting products or services — it is about understanding the human mind. Marketing Psychology: The Science of Influence and Sales uncovers how emotions, perceptions, and cognitive patterns shape consumer behaviour.

This course provides a structured exploration into the psychological principles behind powerful marketing strategies. From building trusted brands to triggering emotional responses, you will learn how marketing messages are received, processed, and acted upon by different audiences. The techniques you gain will help you move beyond traditional selling, building connections that inspire lasting loyalty.

🡆 Did You Know:

  • With over 80% of UK consumers influenced by brand trust, understanding marketing psychology is essential.
  • The UK’s digital marketing industry is valued at £15 billion, and psychological techniques are at the heart of online campaigns.
  • A recent survey shows 76% of marketers in the UK say emotional messaging delivers the highest ROI.

Learning Outcomes:

  • Understand key psychological principles that shape consumer behaviour.
  • Apply emotional triggers effectively to marketing campaigns.
  • Build strong brand identities that influence perception.
  • Use psychological tactics in digital marketing environments.
  • Develop ethical strategies for responsible influence.

Additional perks of selecting course from Thames College:

This course offers you the benefit of —

  • Learn with an engaging voiceover and visual elements.
  • Lifetime access to the course.
  • Participate in quick assessments and get instant feedback on your course progress.
  • Study on your own schedule.

Certificates

CPD Accredited PDF Certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD Accredited Hardcopy Certificate

Hard copy certificate - £8.99

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
10
lectures
2h 24m
total

Course media

Description

Course Curriculum:

  • Module 1: Foundations of Marketing Psychology – Introduces the basic concepts of how human psychology affects marketing strategies.

  • Module 2: The Psychology of Branding and Perception – Examines how brands are built in the consumer’s mind and the impact of brand image.

  • Module 3: Emotional Triggers in Marketing – Breaks down the emotional appeals that influence buying decisions and loyalty.

  • Module 4: Consumer Decision-Making and Buying Triggers - Part 1 – Focuses on the first stages of consumer thinking, including need recognition and information search.

  • Module 5: Consumer Decision-Making and Buying Triggers - Part 2 – Continues into purchase decisions, post-purchase behaviour, and buyer satisfaction.

  • Module 6: Digital Marketing Psychology – Applies psychological principles to online platforms, social media, and e-commerce strategies.

  • Module 7: Ethical Marketing and Responsible Influence – Teaches how to use psychological marketing techniques ethically, maintaining trust and transparency.

Who is this course for?

Anyone seeking to start a career in the relevant industry.

Requirements

No previous experience or qualifications are required to enroll in our course. This course is designed for anyone eager to learn, whether you're an experienced professional or just starting out.

Join us and take the first step on this exciting path!

Career path

  • Marketing Executive – £25,000 to £40,000 per year
  • Brand Manager – £35,000 to £60,000 per year
  • Consumer Behaviour Analyst – £30,000 to £55,000 per year
  • Digital Marketing Specialist – £28,000 to £50,000 per year
  • Market Research Analyst – £26,000 to £48,000 per year
  • Content Strategist – £30,000 to £52,000 per year

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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