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Marketing & Promoting a Business
Study House

Summary

Price
£75 inc VAT
Or £25.00/mo. for 3 months...
Study method
Distance learning
Duration
50 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

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Overview

After studying this unit you will:

  1. examine the value of and common techniques for market research
  2. undertake SWAT analysis
  3. identify customer, competitor and product profiles
  4. devise a marketing plan

Certificates

Certificate of completion

Digital certificate - Included

Description

This is a short course of 50 hours study and just one written assignment. Students can elect to study further units towards the Business Diploma Level 3 if they wish.

Course Contents:

Marketing:

Why You Must Do Market Research?

Who Will Be Your Typical Customer?

What Do Customers Want?

Why Will Your Typical Customer Buy From You?

How To Conduct Market Research Successfully

Swot

Your Marketing Plan

Advertising:

Planning

Advertising

Promotion

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2026. All rights reserved.