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Marketing & Merchandising
Training Express Ltd

2 Courses Combo | Free PDF & Hardcopy Certificate Included | Instant Course Access | Free Retake Exam | Lifetime Access

Summary

Price
£19 inc VAT
Study method
Online
Duration
19 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
  • Certificate of completion - Free
Assessment details
  • Multiple Choice Questions (MCQ) (included in price)
Additional info
  • Tutor is available to students

Overview

[Updated 2025]

In a world driven by brand visibility and consumer choice, the fusion of marketing and merchandising has never been more relevant. This course offers a clear and structured pathway through the essential principles of both disciplines, helping learners understand how products move from concept to customer. From grasping the fundamentals of strategic marketing to unpicking buyer behaviour, learners will explore how successful campaigns are developed, priced, and promoted across multiple channels.

On the merchandising side, the course delves into how product presentation, inventory control, and pricing strategies influence purchasing decisions. Topics such as merchandise planning, consumer rights, and visual layout techniques offer a grounded understanding of how to influence customer interaction and drive sales. Whether you’re refining your marketing knowledge or stepping into the world of product management, this course is designed to deliver an engaging and commercially relevant learning experience—all accessible entirely online.

Marketing

Marketing teaches you everything on the topic thoroughly from scratch so you can claim a certificate of achievement for free to showcase your achievement in professional life. This Marketing is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

Merchandising

Merchandising teaches you everything on the topic thoroughly from scratch so you can claim a certificate of achievement for free to showcase your achievement in professional life. This Merchandising is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

Key Features of the Course :

  • Instant e-certificate and hard copy dispatch by next working day
  • Fully online, interactive course with audio voiceover
  • Developed by qualified professionals in the field
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases

*** Additional Gifts ***

  • Free Life Coaching Course

*** (Offer Ends Soon) ***

Certificates

Assessment details

Multiple Choice Questions (MCQ)

Included in course price

Course media

Description

Course Curriculum 01

The detailed curriculum outline of our Marketing course is as follows:

***Marketing***

  • Module 01: Basics of Marketing
  • Module 02: The Marketing Process
  • Module 03: Strategic Marketing
  • Module 04: Marketing Environment
  • Module 05: Market Segmentations
  • Module 06: Consumer Buying Behaviour
  • Module 07: Business Markets and Buying Behaviour
  • Module 08: Marketing Research
  • Module 09: Product Strategy
  • Module 10: Branding Strategy
  • Module 11: Product Life Cycle
  • Module 12: Pricing Strategy
  • Module 13: Marketing Channels
  • Module 14: Integrated Marketing Communications
  • Module 15: Advertising and Sales Promotion
  • Module 16: Personal Selling and Public Relations
  • Module 17: Direct and Digital Marketing

Course Curriculum 02

The detailed curriculum outline of our course is as follows:

***Merchandising***

  • Module 01: Merchandising Theory
  • Module 02: Product Management
  • Module 03: Merchandise Management
  • Module 04: Inventory Management and Analysis
  • Module 05: Merchandising Strategy
  • Module 06: Visual Merchandising
  • Module 07: Merchandise Pricing
  • Module 08: Importance of Consumer Behaviour
  • Module 09: Consumer Rights Act
  • Module 10: The Importance of Communicating with Customers

Accreditation

All of our courses, including this course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Assessment

At the end of the course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Who is this course for?

Anyone with a knack for learning new skills can take this course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Advertising, Merchandising, Retail
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