Marketing For Small Businesses

★★★ 2685+ Positive Reviews from Students! ★★★

What you will get?

• Free Microsoft Office Course with CPD Accredited PDF certificate
• Free CPD UK Accredited PDF Certificate from Lead Academy
• Free Course Completion PDF Certificate from Lead Academy
• Free MCQ Exam Included
• Lifetime Course Access
• Updated Training Materials

Are you looking to begin your business marketing career or want to develop more advanced skills in business marketing? Then this marketing for small businesses course will set you up with a solid foundation to become a confident business manager or entrepreneur and help you to develop your expertise in business marketing.

This marketing for small businesses course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this marketing for small businesses course will set you up with a solid foundation to become a confident business manager or entrepreneur and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a business manager or entrepreneur.

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

The marketing for small businesses course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a business manager or entrepreneur.

This comprehensive marketing for small businesses course is the perfect way to kickstart your career in the field of business marketing. This marketing for small businesses course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

If you’re interested in working as a business manager or entrepreneur or want to learn more skills on business marketing but unsure of where to start, then this marketing for small businesses course will set you up with a solid foundation to become a confident business manager or entrepreneur and develop more advanced skills.

As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This course is crafted by industry experts, to enable you to learn quickly and efficiently and at your own pace and convenience. This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Why Choose This Marketing For Small Businesses Course:

• Boost your skills in business marketing
• Endorsed by The Quality Licence Scheme
• Accredited by The CPD UK and International Practitioners of Holistic Medicine (IPHM)
• Special Offer - Free Course Completion PDF Certificate, Mini MBA, MCQ Based Exam & Industry Expert Support Included
• Dual (CPD UK and IPHM) recognised accredited certificate in 1 course
• Learn from industry experts
• Lifetime Access
• High-quality e-learning study materials
• Self-paced, no fixed schedules
• 24/7 customer support through email
• Available to students anywhere in the world
• Study in a user-friendly, advanced online learning platform

So, what are you thinking about! Start getting the benefits by enrolling today!

Certificate of Completion

Digital certificate - Included

CPD UK Accredited Certificate of Achievement

Digital certificate - Included

The marketing for small businesses is a popular training course, ideal for anyone who is looking to kickstart their career as a business manager or entrepreneur, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of business marketing, then this program is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Course Syllabus:

We have divided the marketing for small businesses course into 20 user-friendly modules, covering all fundamental areas of business marketing to provide learners with the relevant skills and industry knowledge to take their career to the next level.

This comprehensive marketing for small businesses course includes the following modules:

Welcome To The Course

• Welcome to this Course On Capital Raising for Entrepreneurs

Lets Get Started Right Away

• How Much Money Should Your Raise

Is Venture Capital Right For Your Business?

• Key Questions For You, The Entrepreneur

An Introduction to Startups

• Startup Essentials – Markets
• Startup Essentials – Profits
• Startup Essentials – Business Plan
• Startup Essentials – Capital
• Startup Essentials – Value
• Startup Essentials – Investors

What Are Your Equity And Non Equity Financing Options

• What Are Your Financing Options
• Equity Finance Options

Do You Really Understand Venture Capitalists?

• Do You Match Their Criteria
• Understanding the Investment Process

The Pros and Cons of Venture Capital Investment

• So What Factors Should Founders Be Considering

Investment Stages Explained

• Investment Stages Explained Section Intro
• Seed, Series A and Later Stages

How to Understand if you are Talking to The Right Investor

• Introduction: Understanding Your VCs; A Case Study
• What is meant by Key Investment Criteria

Looking at Things From The VC Point of View

• What do VCs think about your Product or Service
• Why are Barriers to Entry important
• What Financial Information is important to VCs
• Project: Evaluate Your Own Startup

What Questions Should You Ask Venture Capital

• 36 Questions to Ask a VC Overview
• 36 Questions to Ask a VC Part 1 – Found Profile
• 36 Questions to Ask a VC Part 2 – Investment Style
• 36 Questions to Ask a VC Part 3 – Deal Flow
• 36 Questions to Ask a VC Part 4 – Process
• 36 Questions to Ask a VC Part 5 – Structure
• 36 Questions to Ask a VC Part 6 – Value Added

How to Attract and Engage Investors

• How Venture Capitalists Make Money
• How Angel Investors Make Money
• How to Get Yourself on Investors’ Radar

How to Email Venture Capital and Angel Investors

• The Power of Forwardable Emails
• How NOT to email investors

Now We Discuss The Networking and Engagement Process in More Details to Show You

• Investment Process – First Meeting
• Investment Process – Pre-Term Sheet (4 Weeks)

What You to Know to Present Your Business to Investors

• How to Deliver a 60 Second Pitch
• How to Prepare a Financing Strategy
• Key Elements of the Financial Plan

Startup Fundraising and Pitching

• Startup Fundraising – Getting Started
• 19 Reasons VCs May Say No
• Communicating Your Vision
• Business Plan Core Contents
• The Pitching Process and Investor Returns
• Post Mortems
• What are Investors Looking For

How to Deliver Winning Presentation to Investors

• AIDA – Why Pitching VCs is Like Buying a Car!
• ACTIVITY: Create Your Own Presentation

Managing The Fundraising Process

• How do Venture Capitalists Source Deals
• How to Find Venture Capital Investors

Why Do Startups Fail

• Why Do Startups Fail

Venture Capital Term Sheets

• What is a Term Sheet Part 1
• What is a Term Sheet Part 2
• Key Concepts in Term Sheets
• What is a Term Sheet Trying to Achieve
• The Three Types of Investment
• Term Sheet Deal Terms – Overview
• Negotiating Term Sheets: Mutual Issues of Concern

Venture Capital Liquidation Preferences

• Liquidation Preferences – Critical to your Success
• Liquidation Preferences: Why are They Important
• What are Liquidation Preferences
• Types of Liquidation Preferences
• Liquidation Preferences Summary

How To Choose the Right VC

• How To Choose the Right VC

BONUS MINI COURSE: The Current State of the venture Capital Market

• Introduction to the State of the Venture Capital Market
• What Can We Say About Valuations
• How Do You Select VCs
• What Are VCs Looking For
• When Is Debt Suitable For A Growing Business
• What Documentation Do You Need

Equity Crowdfunding for Entrepreneurs

• What is Crowdfunding
• The Disadvantages of Crowdfunding for the Investor

How to Evaluate A Crowdfunding Opportunity?

• The Key Data You Need To Know For Any Opportunity
• Evaluating the Business Summary
• Lets take a look now at Management Skills
• Management Experience is important as well…
• So, How Unique is This Product
• What is the Competition like
• Does The Product Have (All Important) Traction
• Lets Take a Look at the Most Critical Factor, Cash Flow

Introduction With Andrew Monk, CEO iolight About his Crowdfunding Experience

• Introduction
• Why Did you Go For Equity Crowdfunding
• What Did You Do Early On To Ensure Success
• How Did You Go About Lining Up Your 25%
• Did You Set About Trying To Collect Email Addresses
• Lets Have The Investor Conversation
• Are There Any Mistakes Looking Back You May Have Made
• So What Is It Like By The End Of Week Three
• How Does Crowdcube Get The Money To You
• Bonus: Discussion About Campaign Videos

Summary and Wrap Up

• Course Summary And Wrap Up

Supplementary Resources

• Supplementary Resources – Investment Banking and Finance

Method of Assessment

On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.

Certificate of Completion

On completion of the marketing for small businesses course, you will be eligible to obtain your free PDF certificate of course completion.

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain Marketing For Small Businesses at QLS Level 5 Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

CPD UK and IPHM Accredited Certificate of Achievement

On successful completion of the marketing for small businesses course, you will be eligible to order your CPD UK and IPHM accredited certificate of achievement (dual certificate) as proof of your new skill. You can also share this certificate with prospective employers and your professional network. You/your employer can verify your certificate through our website.

This comprehensive marketing for small businesses course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of business marketing.

This marketing for small businesses course is felicitous for those, who want to be the best in their jobs.

Whether you are completely new to the field or are an aspiring professional, the marketing for small businesses course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up to date skills that can be used to enhance your CV.

• There are no academic entry requirements for this marketing for small businesses course, and it is open to students of all academic backgrounds.
• As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

This marketing for small businesses course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

Currently there are no Q&As for this course. Be the first to ask a question.