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Marketing for Managers
Sentinel 9

Learn the principle of marketing

Summary

Price
£49 inc VAT
Study method
Online, On Demand
Duration
3.6 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free
  • Certificate of completion - £3

Overview

In this course, you will learn key marketing concepts including the principles of marketing, the marketing planning process and marketing environmental analysis. In this subject, you will learn how to analyse the marketing environment by using tools such as PESTLE, Five-Forces, SWOT Analysis, Porter’s Value Chain and Marketing Plan Templates. You will examine current marketing practice in a diverse range of marketing contexts, and you will be introduced to the marketing functions required to establish competitive positioning and manage marketing decisions in the firm. This course will provide you with the skills to effectively evaluate, manage and design the marketing function and contribute to a firm’s future marketing direction through applying modern marketing thought.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Certificate of completion

Digital certificate - £3

The certificate will be sent via email once the course has been completed.

Curriculum

6
sections
57
lectures
3h 37m
total

    • 1: Course Text 2:22:00

    • 12: Lecture 2.1: External Environment – Analysis #1 00:45
    • 13: Lecture 2.2: External Environment – Analysis #2 00:19
    • 14: Lecture 2.3: External Environment – Analysis #3 00:15
    • 15: Lecture 2.4: External Forces Facing Marketing 01:27
    • 16: Lecture 2.5: Demographic Shift 00:45
    • 17: Lecture 2.6: Demographic Changes 01:35
    • 18: Lecture 2.7: Stakeholder Mapping #1 00:55
    • 19: Lecture 2.8: Stakeholder Mapping #2 01:08
    • 20: Knowledge Quiz 2 03:00

    • 21: Lecture 3.1: Microenvironments – Industry and Market 01:08
    • 22: Lecture 3.2: Difference Between an Industry and a Sector 01:31
    • 23: Lecture 3.3: Common Mistakes #1 01:36
    • 24: Lecture 3.4: Common Mistakes #2 00:46
    • 25: Lecture 3.5: Market Analysis #1 00:35
    • 26: Lecture 3.6: Market Analysis #2 00:46
    • 27: Lecture 3.7: Internal Firm Analysis and Environment Analysis 01:58
    • 28: Lecture 3.8: Enterprise Value Chain Analysis #1 01:06
    • 29: Lecture 3.9: Enterprise Value Chain Analysis #2 01:22
    • 30: Lecture 3.10: Enterprise Value Chain Analysis #3 00:53
    • 31: Lecture 3.11: Porter's Value Chain 00:59
    • 32: Lecture 3.12: Elements in Porter's Value Chain #1 01:27
    • 33: Lecture 3.13: Elements in Porter's Value Chain #2 00:31
    • 34: Lecture 3.14: SWOT – Gap Analysis 01:48
    • 35: Lecture 3.15: TOWS and Building Conversion Strategies 01:18
    • 36: Knowledge Quiz 3 04:00

    • 37: Lecture 4.1: Formulating a Marketing Plan – Building Components #1 00:54
    • 38: Lecture 4.2: Formulating a Marketing Plan – Building Components #2 01:58
    • 39: Lecture 4.3: Formulating a Marketing Plan – Building Components #3 00:31
    • 40: Lecture 4.4: Product Life Cycle and Building a Product Strategy 00:52
    • 41: Lecture 4.5: Segmentation and Targeting-Geography, Consumer Behaviour, Cultures 00:27
    • 42: Lecture 4.6: Positioning Your Market Offering 00:53
    • 43: Lecture 4.7: Pricing Your Product for the Market 00:22
    • 44: Lecture 4.8: Channels and Distribution 01:01
    • 45: Lecture 4.9: Promotion and Brand Advertising 00:59
    • 46: Lecture 4.10: Business Development and Customer Relationship Marketing (CRM) 01:02
    • 47: Lecture 4.11: Hard-selling 00:55
    • 48: Lecture 4.12: Sales Funnel 01:14
    • 49: Lecture 4.13: Stages in the Sales Funnel 02:18
    • 50: Knowledge Quiz 4 04:00

    • 51: Lecture 5.1: Action Planning, Roles and Responsibilities 00:56
    • 52: Lecture 5.2: Metrics and Measures 02:04
    • 53: Lecture 5.3: Marketing and Information Technology 01:24
    • 54: Lecture 5.4: Marketing Information (MIS) Systems: Sorting Data and Reporting 01:56
    • 55: Lecture 5.5: Marketing and Information Technology 00:44
    • 56: Lecture 5.6: The Marketing Profession and Building the Marketing Team 01:00
    • 57: Knowledge Quiz 5 04:00

Course media

Description

Upon the completion of this subject, students will be able to:
• Critically analyse and evaluate internal and external marketing environments, and stakeholder and customer relationships in a diverse range of marketing scenarios.
• Undertake research to understand marketing theories, concepts, and techniques for designing marketing and risk management plans in a variety of marketing situations.
• Design competitive positioning, branding and marketing strategies for real-world events.
• Develop a high-level mastery in marketing skills and professional conduct required for market planning in diverse marketing contexts.
• Critically evaluate and synthesize information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document research outcomes in marketing with sound analysis and recommendations

Who is this course for?

• No prerequisites.
• No materials distributed.
• No formal assessments required.

Requirements

  • Marketers
  • Advertisers
  • Bloggers
  • Business Managers
  • Students
  • Self Employed Individuals
  • Start-up Companies
  • Executives
  • Entrepreneurs

Career path

  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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