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Marketing Executive Course - CPD Accredited

Exam & Tutor Support Included With The Course Price | Instant Result | | No Hidden Fees | 12 Months Access

One Education


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£12 inc VAT (was £425)
Offer ends 14 December 2019
Study method
Online, self-paced
33 Hours
Access to content
12 Months
25 CPD points / hours
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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As a marketing executive, you are the brains behind the brand, who knows your target market inside and out, and what will appeal to your core customers. This marketing executive course is a complete introduction to marketing and sales and will equip you with the necessary skills and knowledge to kick-start your career in this field.

In this course, you will learn how to boost brand awareness, conduct market research, build your company’s presence on social media, plus much more. You will explore the role and responsibilities of a marketing executive in detail, and learn how to identify opportunities for advertising to stay one step ahead of your competitors.

Enrol today, and fast-track your career!

Highlights of The Marketing Executive Course:

  • Learn how to plan, develop and execute effective marketing communication campaigns
  • Be able to identify advertising opportunities and have a clear understanding of customers’ needs
  • Discover effective marketing strategies and techniques to boost brand awareness
  • Understand how to conduct thorough market research and analyse data
  • Be able to develop strong customer and client relationships
  • Have a solid knowledge of social media and how to engage your target audience through various channels
  • Gain an understanding of the different types of marketing materials
  • Develop strong relationships with stakeholders and understand the basics of stakeholder management

Course media


We’ve taken this comprehensive Marketing Executive Course and broken it down into 52 manageable units which we believe will assist you to easily grasp each concept – from the fundamental to the most advanced aspects of the Marketing skills. It really is a sure pathway to success.

This course is designed with the following modules:

Introduction to Sales

  • Sales Management- Part 1
  • Sales Management- Part 2
  • Sales Management- Part 3
  • Sales Management- part 4
  • Sales Management- Part 5
  • Sales Management- Part 6
  • Sales Management- Part 7

Sales Management

  • Module One – Getting Started
  • Module Two – Understanding the Talk
  • Module Three – Getting Prepared to Make the Call
  • Module Four – Creative Openings
  • Module Five – Making Your Pitch
  • Module Six – Handling Objections
  • Module Seven – Sealing the Deal
  • Module Eight – Following Up
  • Module Nine – Setting Goals
  • Module Ten – Managing Your Data
  • Module Eleven – Using a Prospect Board

Introduction to Marketing

  • Module One – Getting Started
  • Module Two – What is Marketing
  • Module Three – Common Marketing Types (I)
  • Module Four – Common Marketing Types (II)
  • Module Five – The Marketing Mix
  • Module Six – Communicating the Right Way
  • Module Seven – Customer Communications
  • Module Eight – Marketing Goals
  • Module Nine – The Marketing Funnel
  • Module Ten – Marketing Mistakes (I)
  • Module Eleven – Marketing Mistakes (II)
  • Module Twelve – Wrapping Up

Sales and Marketing

  • Defining Marketing
  • Recognizing Trends
  • Doing Market Research
  • Strategies for Success
  • Mission Statements
  • Trade Shows
  • Developing a Marketing Plan
  • Increasing Business
  • Saying No to New Business
  • Advertising Myths
  • Networking Tips

Sales Strategies

  • Selling Skills
  • The Sales Cycle
  • Framing Success
  • Setting Goals with SPIRIT!
  • The Path to Efficiency
  • Customer Service
  • Selling More
  • Selling Price

How is the course assessed?

To successfully complete the Marketing Executive Course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful course completion, you will qualify for a CPD certificate from One Education as proof of your new skills. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

Who is this course for?

Whether you’re an existing practitioner or aspiring professional, this Marketing Executive Course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.


This course is compatible with all kinds of devices and the age requirement for this Marketing Executive Course is 16. So, basically, everyone can take this course to acquire this skills that are necessary.

Questions and answers

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