Marketing Essentials - CPD Accredited & Recognised
National Business School Ltd
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Overview
Course description Marketing Essentials:
If you're seeking a job in marketing as an administrator or secretary, this is the course for you.
This self-paced Marketing course is a module from our Business IT Diploma with Marketing diploma, and provides your first step into the fast moving world of the marketing department.
Certificate
We send certificates to students within 24 hours of course completion. Students will be awarded the Marketing Essentials. The cost of the course mentioned covers everything you need to complete this course including your certificate.
Assessment
The course will be assessed on the basis of one assignment, we believe doing practical assignments are the best way to assess the ability of the students and also it is the best way to make them apply what they have learned into practise, students can start their assignment from day one and complete the course as soon as they submit their assignment.
Course Duration
The course is valid for 12 months, however, students can complete their course as soon as they submit their assignment. The assessment will take 24 hours. So if there is a job opportunity for you, please do not hesitate to apply for this prestigious course.
CPD
Description
You'll work through the following self-paced lessons:
- Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles
- Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology
- Lesson Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising
- Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector
How We Train
On average, the course will take around 12 hours to complete, but this is not limited as it really depends on how much time you commit in each study session.
Our training is really flexible - you simply drop into our training centre in Holborn and study when you like during our long opening hours, or you can study from home.
The course is centred around an audio guide and a comprehensive workbook, which is yours to keep on completion of the course for further reference.
Whilst it is a self-paced course, we do have a fantastic team of trainers at our centre, who are happy to help if you get stuck or have any questions.
People Who Enrolled On Marketing Essentials Also Tried...
- Social Media for Business Diploma
- Event Management Essentials
- Event Management Diploma
- Get Into PR
- Costing and Pricing
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.