Marketing : Marketing Course

Marketing

**3 Courses Bundle**

Diploma in Marketing QLS Level 5. Additional CPD Accredited Marketing Certificate with 130 CPD points available with no extra study. This Marketing course comes with easy to understand e-learning study materials.

Marketing

Diploma Advanced Level 5. Endorsed Certificate of achievement is a comprehensive programme designed to give students a competitive edge in Marketing field.This Marketing Diploma Course has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

Marketing

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

What Will I Learn From This Marketing Diploma:

• An understanding of the true scope, power and influence of Marketing
• The ability to consider social media from a business perspective
• How to develop an effective and workable social media plan
• The role of competitor analysis and authority development
• Knowledge of the ‘Five Ps’ of social media marketing
• How to build a social media marketing team from scratch
• The use of social media for brand development and reputation management
• The opportunity to pursue a variety of rewarding careers

Why Students prefer this Marketing Diploma from CPD:

• Fully Endorsed Marketing Course
• Marketing Specialist Tutors
• Marketing course does not expire till you successfully complete it
• The option to take study breaks at any time at no extra cost
• No deadlines, no time restrictions and no fixed schedules
• All required study materials and supporting documentation included as standard – no additional costs or expenses at any time.
• Online assessments to test your new skills and knowledge
• The opportunity to enhance and improve your CV and career prospects.
• The opportunity to study from any location in the world.

** 2 Free Gifts included in this Marketing Course**

1. **FREE Cyber Security Course**

This FREE Cyber Security unit covers the following key topics:

• What is Cyber Security?
• Importance of Security
• Physical Security
• Physical Threats
• User tracking
• Physical Protection of Data
• What is Cyber Crime?
• Classification of Cyber Crimes
• Reasons for Commission of Cyber Crimes
• Kinds of Cyber Crime
• Cyber Stalking
• Forgery and Counterfeiting
• Software Piracy and Crime related to IPRs
• Cyber Terrorism
• Phishing

1. ** Social Media Marketing Course**

This FREE Social Media Marketing unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P’s and Social Media
• Product
• Price
• Place
• Promotion
• Packaging
• Developing a Social Media Plan
• Utilization Guidelines
• Expanding Your Digital Presence
• What’s the Value?
• Using Facebook
• Building Your Community
• Using LinkedIn
• Using Twitter
• Building a Blog
• Vlogs and YouTube
• Using Specialty Sites

Quality Licence Scheme

This Marketing course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Marketing

The Marketing Diploma - Advanced has been designed to help you expand your knowledge and skills in the marketing of products/ services for the customer, industrial and service sector.

Marketing

You will gain an insight into the latest marketing trends and techniques, and will develop marketing skills that will help you for your exceptional career in the field.

Marketing Course Benefits

• Accredited/Endorsed Course
• Full Tutor Support
• Self Paced, No Fixed Schedules
• Available to Students anywhere in the World
• Interest Free Fee Instalments

Marketing Course Syllabus:

This Marketing course consists of following modules:

Unit 1 - Introduction to Marketing

This Marketing unit covers the following key topics:

• Marketing Concept
• Production Concept
• The Marketing Mix
• The Difference Between Selling and Marketing
• Importance of Marketing
• Plus more

Unit 2 - Marketing Environment

This Marketing unit covers the following key topics:

• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors
• Socio-Cultural Factors
• Ecological and Geographical Factors
• The Internal Environment
• Plus more

Unit 3 - Markets and Market Segmentations

This Marketing unit covers the following key topics:

• Market Types and Characteristics
• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets
• Requirements for Segmenting a Market
• Bases of Segmenting Organisational Markets
• Types of Buying Situations
• Plus more

Unit 4 - Consumer Behaviour

This Marketing unit covers the following key topics:

• Meaning of Consumer Behaviour
• Importance of Understanding Consumer Behaviour
• Types of Consumers
• Factors Influencing Consumer Behaviour
• Demographic Factors and Life-Cycle Stage
• Cultural Factors
• Consumer Buying Process
• Plus more

Unit 5 - Market Research

This Marketing unit covers the following key topics:

• The Research Process
• Approaching Respondents
• Interview Technique
• Quantitative Data Analysis
• Plus more

Unit 6 - Marketing Planning

This Marketing unit covers the following key topics:

• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies
• Monitoring and Evaluating Marketing Performance
• Feedback Systems
• Plus more

Unit 7 - Product Development and Product Lifecycle

This Marketing unit covers the following key topics:

• Value of Product Innovation
• New Product Development
• Idea Vetting
• Concept Development and Testing
• Product Development and Marketing Strategy Development
• Market Testing
• Product Life Cycle (PLC)
• The Marketing Strategies at Different Stages of PLC
• Plus more

Unit 8 -Product Pricing Strategies

This Marketing module covers the following key topics:

• The Function and Value of Price
• Pricing Objective
• Profit- Oriented Objectives
• Sales Volume-Oriented Objectives
• Types of Costs
• Other Elements of Marketing
• The Basic Methods of Price Determination
• Break-Even Analysis and Target-Profit Pricing
• Plus more

Unit 9 - Branding and Packaging

This Marketing unit covers the following key topics:

• Branding
• The Meaning and Importance of Branding
• The Brand Name versus Trade Mark
• Societal View:
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Functions of Packaging
• Cost Effectiveness
• Criticisms of Packaging
• Plus more

Unit 10 - Channels of Distribution

This Marketing unit covers the following key topics:

• Functions of Channels of Distribution
• Factors Influencing the Choice of Channel
• Market Considerations
• Plus more

Unit 11 - Promotion Mix

This Marketing unit covers the following key topics:

• The Meaning and Importance of Promotion
• The Communication Process
• Steps in the Communication Process
• Identifying the Target Audience
• The Concept of Promotion Mix
• Factors which Affect the Promotion Mix
• Marketing Channel and Promotion Strategy
• Plus more

Unit 12 - Personal Selling and Sales Promotion

This Marketing unit covers the following key topics:

• What is Personal Selling
• How Personal Selling Differs from Sales Promotion
• The Importance of Personal Selling
• Selling Theories
• The AIDA Theory
• The Personal Selling Process
• Types of Personal Selling
• Limitations of Sales Promotion
• Major Sales Promotion Tools
• Plus more

Unit 13 - Advertising and Publicity

This Marketing unit covers the following key topics:

• What is Advertising
• The Objectives of Advertising
• Communication Objectives of Advertising:
• The Benefits of Advertising
• What is Publicity
• Advertising Media Decisions
• Plus more

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Marketing Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Marketing

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with CPD you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Marketing

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Digital Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

Marketing

All courses here at CPD are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study in your own time and at your own pace for a fully-accredited certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

Marketing

All you need is a computer with an Internet connection and the drive to succeed – CPD takes care of the rest!

Marketing

There is no particular entry requirement.

Option 1

Marketing Diploma QLS Level 5 endorsed by Quality Licence Scheme

Certificate Fee: £120 + postal charges

Option 2

Marketing Diploma issued by CPD

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£95 + postal charges

*Postage Charges: National £9, International £15

Marketing - Diploma

Upon successful completion of our Marketing, candidates will have the opportunity to begin establishing and running their own online consultancies and marketing agencies.

• Marketing Manager
• Marketing Assistant
• Marketing coordinator
• Marketing officer
• Director Marketing
• Marketing Agent
• Marketing Supervisor
• General Manager Marketing

Currently there are no Q&As for this course. Be the first to ask a question.