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Marketing & Digital Communications MA (Online) cover image

Marketing & Digital Communications MA (Online)
Falmouth University

Summary

Price
£12,150 inc VAT
Finance options

At Falmouth University, you can choose to pay your tuition fees for our online postgraduate courses ...

Funding options
  • Eligible UK and EU students can apply for a UK Government Master's Loan to help with the cost of...
Study method
Online + live classes
Duration
2 years · Part-time
Qualification
Marketing & Digital Communications MA
Postgraduate What's this?
Assessment details
  • MA / PGDip (included in price)
2 students enquired about this course

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Overview

Elevate your marketing expertise for a digital-first world.

The marketing industry is evolving at an unprecedented rate, and businesses worldwide need skilled digital marketers to drive growth, enhance brand presence and maximise customer engagement.

On this online Marketing and Digital Communications MA course, you’ll learn not just to react to the changing digital landscape but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll immerse yourself in the world of digital marketing, building a comprehensive working knowledge of marketing and branding strategy and learning how to recognise and adapt to the demands of in-house and agency-led perspectives.

Whether you’re looking to enhance your leadership potential, strengthen your strategic thinking or pivot into an exciting new career, you’ll graduate ready to thrive in the world of global digital marketing.

This course has three intakes a year in January, May and September.

Qualification

Marketing & Digital Communications MA
Awarded by Falmouth University

Assessment details

MA / PGDip

Included in course price

MA

You will need to complete four 30-credit modules and one 60-credit Major Project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.

PGDip

You will need to complete four 30-credit modules (120 credits in total), and will not complete a Major Project.

See website for full details.

Course media

Description

Throughout this online master’s in Marketing and Digital Communications, designed by industry experts, you’ll work independently and in teams on challenge-led projects.

Following the latest industry practices and insights, you’ll develop strategic knowledge and expertise in SEO and SEM, social media marketing, data analytics and AI, as well as building an understanding of the digital sales funnels and how to use consumer psychology to drive conversions. You’ll also learn how to create compelling content that resonates with audiences and enhances brand authority.

At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your Final Major Project.

Why study this course at Falmouth?
  • Join an established global community of ambitious practitioners, gaining crucial cultural perspectives while building your networks
  • Study at your own pace and around work, family responsibilities, or other commitments, enabling you to gain a prestigious postgraduate qualification without putting your life on hold
  • Work on collaborative industry-informed assignments, from SMEs in Cornwall to big global brands such as Unilever
  • Transform your skillset and gain the confidence to step into leadership roles and other exciting global career opportunities

Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing. This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.

Who is this course for?

This course is designed for professionals and ambitious learners who want to master the latest marketing strategies, tools and technologies.

Requirements

  • An honours degree or Level 6 equivalent qualification.
  • Candidates without a degree or formal qualification are also encouraged to apply. If you have prior learning or experience with this subject, you may be able to apply for Accreditation of Prior Learning (APL).

Language requirements

If English is not your first language you will need to meet the standard equivalent to the IELTS Academic 6.5 overall score, with at least 5.5 in Reading, Writing, and Listening, and a minimum of 6.0 in speaking.

We accept a range of other recognised English language qualifications. Visit our English Language Requirements page for more information.

Career path

Digital marketing skills are transferable worldwide, and the demand for digital marketing professionals has surged in recent years. As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Strategist
  • Content Marketing Manager
  • PPC Specialist
  • Email Marketing Manager
  • Marketing Data Analyst

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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