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Marketing & Communications Strategy Course for Law Firms

1 day online course with a downloadable workbook and practical exercises

The Communications Academy

Summary

Price
£99 inc VAT
Or £33.00/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

Overview

This one day course will teach you how to build an effective marketing & communications strategy for your Law Firm. A workbook, practical exercises and examples are provided. Since it's all online you can do it from the comfort of your own home. Upon completion of this course, you'll get a digital certificate from The Communications Academy. We provide free previews of all our online courses. Check out our website!

Description

The course will guide you through a 9 step process so that you can:

  1. Conduct a marketing & communications review

  2. Identify top-level business objectives for your firm

  3. Identify stakeholders & prioritise target audiences

  4. Set SMART communications objectives

  5. Write key messages for each audience

  6. Choose communications channels

  7. Determine budget allocation

  8. Produce a marketing & communications schedule

  9. Evaluate results

Who is this course for?

In-house communications professionals, communications managers, lawyers, founding partners.

Requirements

No requirements.

Career path

For those looking to take ownership of their law firm's communications & marketing strategy.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

Reviews

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Law, Marketing, Business Marketing
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