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Marketing & Business Planning - CPD Approved Training
Cambridge Open Academy

Big Sale Event | CPD Accredited | Interactive Learning Materials | Gift: PDF Certificate + 1 Free Course | Updated 2025

Summary

Price
£25 inc VAT
Study method
Online
Duration
13 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
20 CPD hours / points
CPD What's this?
Certificates
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Assessment details
  • Mock Exam & Final Exam (included in price)
Additional info
  • Tutor is available to students

Overview

**2 in 1 Marketing & Business Planning - CPD Approved Training bundle**

Imagine launching a revolutionary product, knowing exactly how to captivate your audience. Picture yourself orchestrating successful marketing campaigns that elevate your brand to new heights. This is the power of our CPD Approved Training in Marketing & Business Planning. Just like how Apple strategically positioned the iPhone, our course equips you with the arsenal to navigate the dynamic world of marketing.

Learning Outcomes:

  • Master the intricacies of the marketing landscape, from foundational basics to advanced strategies.
  • Understand consumer psychology and behaviours, unlocking the secrets behind effective campaigns.
  • Gain expertise in product and branding strategies, ensuring your offerings stand out in a crowded market.
  • Develop a comprehensive understanding of pricing strategies to maximise profitability.
  • Explore the importance of integrated marketing communications in creating a unified brand message.

This Bundle Consists of the Following Courses:

  • » Course 1: Marketing
  • » Course 2: Business Plan

Certificates

Assessment details

Mock Exam & Final Exam

Included in course price

CPD

20 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Embark on a captivating journey through the intricacies of Marketing & Business Planning with our CPD Approved Training. Dive into the core modules covering everything from the Basics of Marketing to Direct and Digital Marketing. Delve into the strategic realm, understanding the marketing process, strategic marketing, and the influence of the marketing environment. Uncover the secrets of market segmentation, consumer buying behaviour, and business markets. Equip yourself with the tools to conduct effective marketing research and craft winning product and branding strategies. Explore the dynamic landscape of advertising, sales promotion, personal selling, public relations, and the ever-evolving realm of direct and digital marketing.

Unlock the doors to a world of strategic marketing insights, empowering yourself to navigate the complexities of the modern business landscape. Join us on this theoretical yet transformative journey, where marketing becomes not just a practice but an art form.

Course Curriculum:

  • Module 01: Basics of Marketing
  • Module 02: The Process of Marketing
  • Module 03: Strategic Marketing
  • Module 04: Marketing Environment
  • Module 05: Market Segmentations
  • Module 06: Consumer Buying Behaviour
  • Module 07: Business Markets and Buying Behaviour
  • Module 08: Marketing Research
  • Module 09: Product Strategy
  • Module 10: Branding Strategy
  • Module 11: Product Life Cycle
  • Module 12: Pricing Strategy
  • Module 13: Marketing Channels
  • Module 14: Integrated Marketing Communications
  • Module 15: Advertising and Sales Promotion
  • Module 16: Personal Selling and Public Relations
  • Module 17: Direct and Digital Marketing

Who is this course for?

  • Aspiring marketers looking to build a solid theoretical foundation.
  • Business owners aiming to understand and enhance their strategies.
  • Students and graduates seeking comprehensive knowledge in marketing.
  • Professionals from different backgrounds wanting to transition into marketing roles.

Career path

  • Marketing Manager – £30k–£50k

  • Business Development Executive – £28k–£45k

  • Marketing Coordinator – £22k–£35k

  • Business Consultant – £32k–£55k

  • Brand Manager – £35k–£60k

  • Operations Manager – £30k–£50k

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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