Branding : Branding & Packaging

Packaging and Labeling in Marketing Management

What makes some businesses stand out from the competition so effectively? With so many companies offering near-identical products and services, why do some tower over others and dominate their market? More often than not, it all comes down to nothing more than effective and successful branding. Branding is about far more than identification only. It represents the image, the voice and the message your company will become known for. From product packaging to website development and everything else your business does, branding must be seamless and consistent at all times. As such, the importance of making strategic branding decisions at the earliest stage cannot be overstated.

This advanced tutorial is ideally-suited to business owners, managers and anyone working in sales or marketing. Explore the meaning and importance of branding from a modern business perspective, along with the advantages, disadvantages and limitations of branding. Learn how to make positive branding decisions, select an effective brand name and create a seamless brand identity. Study the functions of packaging, criticisms of packaging, legal dimensions and more.

Objectives

• Explain the term branding and packaging
• Describe various functions of packaging
• Discuss important legal requirements affecting packaging decisions

Programme Content

Topics:

• The Meaning and Importance of Branding
• Advantages and Disadvantages
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Functions of Packaging
• Criticism of Packaging
• Legal Dimensions

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

• Business managers and entrepreneurs with desire to improve their abilities
• People working in PR, advertising and sales departments
• Anyone considering to start their own business
• Individuals looking to enhance their CVs
• Existing marketing professionals looking to develop their CPD

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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