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Marketing Branding and Packaging

Marketing Branding and Packaging CPD Module - Special Offer


CPD Courses

Summary

Price
Save 91%
£10 inc VAT (was £120)
Offer ends 09 June 2020
Study method
Online, self-paced
Duration
10 Hours
Qualification
No formal qualification
CPD
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

20 students purchased this course

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Overview

Packaging and Labeling in Marketing Management

What makes some businesses stand out from the competition so effectively? With so many companies offering near-identical products and services, why do some tower over others and dominate their market? More often than not, it all comes down to nothing more than effective and successful branding. Branding is about far more than identification only. It represents the image, the voice and the message your company will become known for. From product packaging to website development and everything else your business does, branding must be seamless and consistent at all times. As such, the importance of making strategic branding decisions at the earliest stage cannot be overstated.

This advanced tutorial is ideally-suited to business owners, managers and anyone working in sales or marketing. Explore the meaning and importance of branding from a modern business perspective, along with the advantages, disadvantages and limitations of branding. Learn how to make positive branding decisions, select an effective brand name and create a seamless brand identity. Study the functions of packaging, criticisms of packaging, legal dimensions and more.

CPD

10 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Objectives

  • Explain the term branding and packaging
  • Describe various functions of packaging
  • Discuss important legal requirements affecting packaging decisions

Programme Content

Topics:

  • The Meaning and Importance of Branding
  • Advantages and Disadvantages
  • Branding Decisions
  • Selecting a Good Brand Name
  • Packaging
  • Functions of Packaging
  • Criticism of Packaging
  • Legal Dimensions

Course Benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD

Requirements

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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