Marketing Basics - Trainer Course & Training Materials + Trainer Resources

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course

Welcome to our online Marketing Basics training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Learners will be given an introduction to marketing and its benefits. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed.

This online Marketing Basics training course will provide the necessary knowledge to learners, and give them the ability to build and grow the business. Marketing has changed a lot recently and having a new perspective will provide learners with the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing.

Certificate duration: 2 years

Entry requirements: No entry restrictions

Recommended prerequisites: N/A

Assessment type: End of course assessment

Assessment pass mark – 80% needed to pass and gain a CPD certificate

Cost(s) of assessment and certification – All costs included in the course price

Awarding/Accrediting body – CPD Certification Service (CPDUK)

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

Course aims

Marketing basics will provide the necessary knowledge to you, and give you the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will provide participants with the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit from a better understanding of marketing.

Learning outcomes

The learning outcomes of this online Marketing Basics training course are to:

Define your market
Know the different types of marketing and ways to use them
Learn practical ways of communicating with the customer
Know how to set marketing goals and strategies
Recognise common marketing mistakes and know how to avoid them.

Why is this online Marketing Basics training course essential?

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of your ideas, goods or services to satisfy the needs of individual consumers or organisations.

Marketing is about determining the value of your product or service and communicating that information to customers. Your marketing plan is an essential part of your overall business plan. Find out what to include and how to develop each section of your marketing plan.

What is covered in this course?

This online Marketing Basics training course includes the following:

• Module One: Getting Started
• Module Two: What is Marketing?
• Module Three: Common Marketing Types (I)
• Module Four: Common Marketing Types (II)
• Module Five: The Marketing Mix
• Module Six: Communicating the Right Way
• Module Seven: Customer Communications
• Module Eight: Marketing Goals
• Module Nine: The Marketing Funnel
• Module Ten: Marketing Mistakes (I)
• Module Eleven: Marketing Mistakes (II)
• Module Twelve: Wrapping Up

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

This online Marketing Basics training course is suitable for marketers, entrepreneurs and those interested in understanding the fundamentals of marketing.

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

Learn anywhere, anytime on any device.

You will need access to a desktop computer, laptop, tablet or smartphone device to complete these online courses. You can start, pause/stop and return to where you left off.

Our courses utilise responsive design features, making them available on any device of your choice.

Marketing Basics - Online Training Course - Certificate in Marketing Fundamentals - Short E-Learning Course.

Our online courses and programmes range from introductory modules at Level 1 (awareness/beginner) to advanced and expert modules up to Level 6.

Our e-learning modules count towards CPD hours for professionals in various sectors as well as meeting mandatory and statutory requirements (where relevant).

Marketing Basics - Certificate in Marketing Fundamentals - Short E-Learning Course.

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