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Marketing: B2B, Blogging and B2C


Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online, self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

5 students purchased this course

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Overview

This course includes lifetime access so you can complete the course at your own speed.

In this course, you will learn how marketing automation works, and why you need it using examples from B2B, B2C, blogging, and enterprise.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Whether you are a B2B, B2C, Blogger or Enterprise, building Funnels powered by Marketing Automation (MA) is absolutely critical to improving conversions, multiplying your efforts and driving more revenue to your bottom line from leads you already have (you'll also learn how to get MORE leads).

Now you can implement your own Marketing Automation system for FREE by taking this course. That's right, I share the Marketing Automation tool that I use for Bloggers, B2B & B2C, which offers a free full-feature trial (up to 200 Contacts). Not an AFFILIATE OFFER, totally free, no strings attached. I LOVE THIS TOOL!!! This little-known tool includes great features, like:

  • Send all your email nurture campaigns from directly in the tool - no need to connect an ESP, like MailChimp to LeadPages (Simplify your marketing stack!)
  • Create your landing pages, forms, & email nurture campaigns quickly - Avoid creative hiccups (Save Time!)
  • Includes beautiful Email and Landing Page templates - No need to pay for a separate landing page tool.
  • Lightweight CRM included - Manage all your contacts, companies, & create Tags (Avoid investing in a full CRM until you have to!)
  • Live Chat Tool included - Convert Visitors when they are on your site (No need to invest in yet another tool!)
  • Clickstream tracks visitors as they click around your website - Understand your visitor's experience, tripping points & gain insights!
  • Plus, I walk you step-by-step through integrating your free MA tool onto your WordPress site in just 15 minutes (Cpanel access required)

This course is divided into THREE information-rich Sections & you can start the course in ANY SECTION - Adapts to your learning style!

  1. LEARN - Understand MA terms, technology, and the elements you'll use to build your lead nurture program
  2. EXPERIENCE - Go through a simplified MA funnel; Feel how we build TRUST and turn leads into buyers (This is a MUST!)
  3. BUILD - Implement your MA/Autoresponder into your website, build your assets, and FINALLY launch your list building program!

NOTE: This is not a DIGITAL MARKETING course, although some principles are covered. For example, you will not learn how to create headline copy that entices a B2B prospect to click on your ad, but you will learn the fundamental components that you need to build for your sales funnel, including an acquisition source, Landing Page, Lead Magnet, Form, Email Nurture Campaigns, Sales Page, etc.).

In this course, you will learn:

  • How Marketing Automation works, and why you need it using examples from B2B, B2C, Blogging and Enterprise
  • Marketing Automation terminology: Trip Wire? Lead Magnet? Nurturing? - You'll learn it all!
  • Step-by-Step how to build your first "Sales Funnel" and the minimum proven 4 phases critical to your success!
  • What types of content work best in each phase of your Funnel
  • How to build out an entire Marketing Automation system, regardless of your MA tool
  • "Action Items" at the end of Lessons help you make progress (Project Based, not just theory)
  • Which content performs best for each phase of the Buyer's Journey (Awareness, Consideration, etc.)
  • B2B Blogger Funnel examples (simple and complex) so you can understand the difference and get up and running fast
  • Advanced topics for Enterprise, including: Lead Scoring, Lead Grading, Automation Trees, more...

You know that you need to build your email list, but first you need to implement all of the Marketing Automation plumbing, flow and assets. In this course, you'll FINALLY get it ALL done!

  • Explain the following terms: Marketing Automation, Sales Funnel, Drip Email Campaign, Lead Nurturing, Landing Page, Lead Magnet, Tripwire, Landing Page, Thank You Page, & More...
  • Create appealing content as a freebie "Offer" that will entice Prospects to share their email address, so you can build your list NOW!

Marketing: B2B, Blogging and B2C will cover the following topics:

Section 1 - Introduction

  • Get Your “Funnel Foundational Framework” BLUEPRINT
  • How To Take This Course

Section 2 - Learn

  • Marketing Automation Fundamentals
  • Action Item – Marketing Automation Fundamentals
  • Personas
  • Action Item – Personas
  • Stages
  • Action Item – Stages
  • Funnel
  • Action Item – Funnel
  • Acquisition
  • Bonus Item – Acquisition
  • Action Item – Acquisition
  • Content Marketing
  • Bonus Item – Content Marketing
  • Action Item – Content Marketing
  • Lead Magnet
  • Action Item – Lead Magnet
  • Landing Page
  • Bonus Item – Landing Page
  • Action Item – Landing Page
  • Sign-up Forms
  • Action Item – Sign-up Forms
  • Call To Action
  • Action Item – Call To Action
  • Autoresponders: Campaigns And Broadcasts
  • Drip Email Campaigns And Sequences
  • Bonus Item – Drip Email Campaigns And Sequences
  • Action Item – Drip Email Campaigns And Sequences
  • Tip Wire
  • Action Item – Trip Wire
  • Automations
  • Action Item – Automations
  • Thank You Page
  • Action Item – Thank You Page
  • Lead Scoring
  • Action Item – Lead Scoring
  • Lead Grading
  • Action Item – Lead Grade
  • Customer Relationship Management (CRM)
  • Action Item – Customer Relationship Management (CRM)
  • Alerts And Notifications
  • Action Item – Alerts And Notifications
  • Clickpath
  • Action Item – Clickpath

Section 3 - Experience

  • The Funnel
  • The Acquisition
  • Action Item – The Acquisition
  • The Content Marketing And Lead Magnet
  • The Form And Thank You Page
  • Action Item – The Form And Thank You Page
  • The Drip Email Campaign
  • Action Item – The Drip Email Campaign
  • Lead Magnet
  • Action Item – Lead Magnet
  • The Sales Page
  • Action Item – The Sales Page

Section 4 - Build

  • Implement Your Free Marketing Automation Tool

Who is this course for?

This course is recommended for beginners and business owners who want to know how to implement marketing automation for their business.

Requirements

No prior knowledge is required to take this course.

Career path

Taking this course will help you implement marketing automation to grow your business.

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What is a ‘regulated qualification’?

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What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.