Marketing Analytics Course - The Fundamentals

Marketing analytics means the process which helps the marketers to measure the success of their marketing initiatives by measuring performance. There are few important metrics to measure the success of marketing initiatives. Marketing analytics gathers data from different marketing channels and combines it to form a marketing view.

Why marketing analytics is important

As the businesses started growing rapidly new technologies were innovated to support the business activities. The use of each new technology leads to disconnected data environments. In the current world social media and web analytics is not enough to deal with data and people. Marketing analytics takes into consideration all the marketing efforts taken across all channels over a particular period of time.

Curriculum
1. Introduction To Marketing Analytics Overview
2. Basic Concepts In Marketing Analytics Overview

Benefits of Marketing Analytics

Marketing analytics can help you to give an answer for the following questions

• How is the marketing initiatives performing today ?
• What can be done to improve the marketing initiatives ?
• How to compare the marketing activities of your company with your competitors ?
• Which channels are used mostly by your competitors ?
• Are the marketing resources allocated properly ?
• Is the money and time devoted towards the right marketing channel ?
• What are the investments to be prioritized in the near future ?

Marketing Analytics Course Objectives

At the end of this course you will be able to

• Have a better understanding of what marketing is
• Know what are the basic marketing strategies
• Learn about the core concepts and tools in marketing
• Know about marketing analytics
• Understand the marketing metrics
• Use the marketing mix in your business
• Successfully implement the marketing strategy to their business

FAQ’s General Questions

• How marketing analytics can help companies in their growth?

Marketing analytics is becoming a big business these days. Companies have started to spend more on their marketing on analytics. Marketing analytics definitely has a positive impact on the business. These impact are measured using few metrics. It was found out that marketing analytics had a significant impact on the company’s ROI but the use of marketing analytics is limited. Thus it is proved that marketing analytics can have a great impact on company’s growth only if the companies make best use of it.

• What benefit will I get from this course ?

From this course you will learn how to execute market sizing, identify market trends and predict the future market conditions. Many entry level positions in marketing now requires a basic knowledge of marketing. By taking up this course you will have an in depth knowledge about the concepts of marketing analytics. You will be able to handle real time problems faced in marketing after taking this course.

• What if I have doubts after I complete this course ?

You can contact our support team anytime and it is available 24*7 for your support. They will help you in resolving all your doubts during and after the course.

This marketing analytics course is targeted mainly for students who come from economics, finance and statistics background. Marketing professionals or any person who is about to enter the marketing field can also take up this course.

Anyone who is interested can take up this course. There is no specific skill or experience needed to take up this course. You just need to have a passion towards marketing to take up this course.

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