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Marketing Analysis and Strategy

Classroom based course with study materials, lecturer support and CPD Hours included


London Training For Excellence

Summary

Price
£3,960 inc VAT
Study method
Online, self-paced
Duration
5 Days
Qualification
No formal qualification
Additional info
  • Tutor is available to students

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Overview

In today\'s competitive environment marketing has become a key differentiator between those organisations that succeed and those that don\'t. Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs. This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.

Description

Introduction to marketing management

  • The marketing concepts
  • Strategy and goals
  • SWOT Analysis
  • Competitive Analysis
  • Environmental Analysis
  • Customer Analysis

Markets and Segments

  • Market Opportunity Analysis
  • Segmentation
  • Buying behaviour
  • Buyer behaviour
  • Seller behaviour

Marketing strategy development and decisions

  • Product life cycle
  • Market research
  • Marketing strategy
  • The Marketing Plan

Managing and delivering marketing

  • Pricing
  • Marketing channels
  • Advertising
  • Managing Sales/Customer Experience
  • On-line marketing
  • Marketing reports

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