Marketing, Advertising & PR

Embark on an exhilarating journey into the dynamic realm of Marketing, Advertising, and Public Relations (PR). In today's digital age, where every interaction matters, mastering the intricacies of these disciplines opens doors to boundless opportunities. With over the demand for skilled professionals in this field is skyrocketing. Our comprehensive Marketing, Advertising & PR course delves deep into the fundamentals and advanced strategies, from understanding consumer behaviour to crafting compelling brand narratives.

Explore the nuances of market segmentation, product lifecycle management, and integrated marketing communications. Unravel the art of impactful advertising, strategic PR management, and crisis handling in the digital era. With practical insights and theoretical frameworks, navigate through the ever-evolving landscape of social media and digital marketing. Gain a holistic understanding of ethics and professionalism integral to successful PR practices. Join us and unlock your potential to thrive in this exciting industry.

Key Features:

• CPD Certified
• Instant e-certificate and hard copy dispatch by next working day
• Fully online, interactive course with audio voiceover
• Developed by qualified professionals in the field
• Self-paced learning and laptop, tablet, smartphone-friendly
• 24/7 Learning Assistance
• Discounts on bulk purchases

Digital certificate

Digital certificate - Included

Hard copy certificate

Hard copy certificate - Included

• Training Express - download

This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively.

This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally.

Course 01: Marketing

• Module 01: Basics of Marketing
• Module 02: The Marketing Process
• Module 03: Strategic Marketing
• Module 04: Marketing Environment
• Module 05: Market Segmentations
• Module 06: Consumer Buying Behaviour
• Module 07: Business Markets and Buying Behaviour
• Module 08: Marketing Research
• Module 09: Product Strategy
• Module 10: Branding Strategy
• Module 11: Product Life Cycle
• Module 12: Pricing Strategy
• Module 13: Marketing Channels
• Module 14: Integrated Marketing Communications
• Module 15: Advertising and Sales Promotion
• Module 16: Personal Selling and Public Relations
• Module 17: Direct and Digital Marketing

Course 02: PR : Public Relation

• Module 01: Introduction to Public Relations
• Module 02: Concepts of Public Relations
• Module 03: Management and Organisation of Public Relations
• Module 04: Public Relations Tactics and Research
• Module 05: Major Fields of Public Relations Practice Part I
• Module 06: Major Fields of Public Relations Practice Part II
• Module 07: Social Media and PR
• Module 08: Crisis management
• Module 09: Ethics & Professionalism in Public Relations

Learning Outcomes:

• Understand core marketing principles and strategic frameworks.
• Analyze consumer behaviour for effective marketing strategies.
• Develop comprehensive product and branding strategies.
• Implement integrated marketing communications across various channels.
• Execute tactical public relations initiatives with ethical considerations.
• Manage crises and maintain brand reputation effectively.

Accreditation

All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certification

Once you’ve successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months.

Assessment

At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

• Aspiring marketing professionals seeking comprehensive knowledge.
• Individuals aiming to excel in advertising and sales promotion roles.
• PR enthusiasts looking to master strategic communication.
• Entrepreneurs desiring to build strong brand identities.
• Career changers exploring opportunities in dynamic industries.

Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course.

• Marketing Manager - £40K to £60K/year.
• Advertising Account Executive - £20K to £30K/year.
• PR Specialist - £25K to £45K/year.
• Brand Manager - £35K to £50K/year.
• Digital Marketing Strategist - £30K to £45K/year.

Currently there are no Q&As for this course. Be the first to ask a question.