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Marketing : Marketing Environment

Marketing : Marketing Environment | CPD Accredited | 10 CPD Points/Credits


CPD Courses

Summary

Price
Save 91%
£10 inc VAT (was £120)
Offer ends 27 October 2020
Study method
Online, self-paced
Duration
10 hours
Qualification
No formal qualification
CPD
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

4 students purchased this course

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Overview

Marketing Environment

The key to successful marketing lies in carefully and comprehensively considering all important factors. Far from existing in a vacuum, marketing strategies are required to take into account any number of internal and external influences. The wider marketing environment at the time a strategy is devised must be analysed in detail for the resulting strategy to be effective. From consumer trends to the latest innovations to the current habits of competitors and so on, there’s much to be taken into account when devising an effective marketing strategy. Given the fact that the marketing environment is constantly changing and evolving, marketers must be uniquely and consistently flexible and dynamic in their approach.

Discover how the marketing environment affects the development and implementation of marketing strategies with this exclusive tutorial. Study the specifics of the external environment and internal environment alike, along with situation analysis and micro/macro environmental factors. Learn how to work with a variety of essential data to create marketing strategies that work.

CPD

10 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

Marketing Environment

Objectives

  • Discuss the meaning of marketing environment both in terms of micro environment and macro environment.

Programme Content

Topics

  • Marketing Environment
  • The External Environment
  • Situation Analysis
  • The Micro-Environment
  • The Macro-Environment
  • The Internal Environment

Course Benefits

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials

Course Material

All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

Course assessment

You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

Marketing Environment

  • Business managers and entrepreneurs with desire to improve their abilities
  • People working in PR, advertising and sales departments
  • Anyone considering to start their own business
  • Individuals looking to enhance their CVs
  • Existing marketing professionals looking to develop their CPD

Requirements

Marketing Environment

No prior knowledge is required to take this course.

*Note: This CPD Unit is offered on special discounted price on REED only and does not include awarding body accreditation charges. At the end of the unit, learner can claim CPD Accredited certificate by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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