Marketing : Advertising | 30 Copywriting Secrets from the Best Ad Campaign of All Time
Advertising, Marketing Courses & Training, Digital Marketing Courses, Online Digital Marketing and Advertising Course
Simpliv LLC
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
About this Course
In this course, you’ll learn how to write copy that grabs attention and motivates prospects to buy.
I designed this course for anyone who wants a shortcut to learning how to write great copy. By the end of this course, you’ll be able to write copy that gets noticed, gets read and gets results.
You and I will examine the most successful advertising campaign in history. I’m talking about the newspaper ads for Volkswagen that ran during the 1960s and 1970s. This campaign took a boring, ugly, unknown product and made it one of the most talked-about, popular products in history. I’m going to show you dozens of ads from this campaign. Each one is a case study in how to write clever, powerful, funny, amazing copy.
You'll see how a successful ad is built. We'll cover headlines, visuals, opening lines, body copy, format of a sales pitch, testimonials, features and benefits, reader engagement, humour, irony, keys to being original, endings, and plenty more.
I designed this course for two people: copywriters who want to improve their craft, and aspiring copywriters who want to learn what actually works in copywriting.
This course contains no theory-just dozens of examples of copy that works, and a detailed explanation of why it works. To get a good idea of what we’ll cover, preview some of the lessons below. Then take this course. Forty years from now, people might be talking about your copy. Hey, you never know.
Basic knowledge
Students must know how to write well in English
Description
What you will learn
Write headlines that grab attention
Write headlines that compel prospects to read the body copy
Write headlines that work with visuals
Write opening lines that compel readers to read the rest of the ad
Use irony to grab attention
Follow a simple, step-by-step formula for writing body copy
Build trust with body copy
Find and write unusual testimonials
Write effective endings to a sales message
Write copy that keeps readers reading right to the end
Write clever, effective endings to sales copy
Curriculum
Headlines
Opening Lines
Strategic Body Copy
How to Write Memorable Copy
Your Ending, and Some Final Thoughts
Who is this course for?
Any copywriter who wants to learn copywriting tips from the most successful print advertising campaign in history
Copywriters who want to perfect their craft
Writers who want to learn the basics of how to write effective print advertising copy
This course is not for people who want tips on SEO copywriting
This course does not deal with online copywriting
This course does not offer any advice on how to start a copywriting business
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Certificate of completion
Digital certificate - Included
Reviews
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.