Market Your Business - Marketing Strategies Course

International Open Academy

Module Exams

Included in course price

Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand - your business - with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.

The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.

How is the Market Your Business course assessed?

There is a short multiple choice exam at the end of each module for you to take and you’ll know your score immediately.

By studying Marketing online with IOA, you do not pay an extra fee for sitting an exam or have to wait for a set date to sit an exam.

Marketing Course Syllabus:

Module 1: Marketing

• What is marketing?
• Customers needs and wants
• Marketing research
• Market research: what to look at and where to find it
• Segmentation
• Positioning
• The 4 Ps – Product, Price, Place, Promotion
• Three more Ps – People, Process, Physical environment
• Product development
• Pricing strategy
• Credit and payment terms
• Promotion channels

Module 2: Your Marketing Plan

• Why have a marketing plan?
• Essential components for a marketing plan
• Sample marketing plan

Module 3: Low Cost Marketing Techniques

• Business image
• Increase your visibility in your community
• Referrals
• Build a mailing list
• Business networking

Module 4: Developing Your Brand

• Brand identity
• Differentiate
• Brand name and logo
• Building your brand personality
• How?
• Believe in your brand and your customers will too

Module 5: Your Website

• Why do you need a website?
• Setting up a website
• Creating good content
• The copy
• Search engine optimisation, SEO
• Website analytics
• Benefits of blogging

Module 6: Social Media And Online Marketing

• What is online marketing?
• The power of social media
• Rules of engagement
• Prepare a social media marketing plan
• Manage your online presence
• How to be likeable on social media
• A picture is worth a thousand words
• Facebook
• LinkedIn
• Google + Business
• Twitter
• Blog
• YouTube
• Pinterest
• Skype
• Email marketing

Module 7: Public Relations And Advertising

• Look for PR opportunities
• Brainstorming
• Writing an effective press release
• Radio/Press interview
• Generate newsworthy ideas
• Advertising

Module 8: Sales

• Sales campaigns
• Your sales pitch
• Lead generation
• Pay per click advertising (PPC) and selling online

This is the ideal course for you if:

• You want to open a business
• The idea of marketing is overwhelming, and you'd like to get a better grasp on the concept
• You know a little about marketing, but you'd like to know more
• You want to make sure that your business thrives!

This Marketing course is open to all, with no formal entry requirements.

Upon completion of this course, you could:

• Build a complete marketing strategy for your business
• Assist others in building marketing strategies for their small businesses
• Consult with existing business and help clients set up complete and effective marketing strategies
• Improve your existing marketing structures and strategies

There are currently no Q&As for this course. Be the first to ask a question.