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Market Segmentation Course
Janets

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Summary

Price
£19 inc VAT
Study method
Online
Duration
3 hours · Self-paced
Access to content
1 year
Qualification
No formal qualification
CPD
10 CPD hours / points
Assessment details
  • Multiple Choice Questions (MCQ)/Assignment (included in price)
Additional info
  • Tutor is available to students

Overview

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In today’s hyper-competitive marketplace, businesses that master market segmentation outperform their peers by up to 60% in customer engagement and ROI. As global markets become increasingly personalised, professionals with segmentation expertise are critical in crafting targeted campaigns that speak directly to customer needs, boosting conversions and loyalty. The demand for professionals who can identify and analyse niche markets continues to rise alongside the £30+ billion digital marketing industry in the UK.

This course is ideal for marketers, brand managers, product developers, and business strategists aiming to sharpen their targeting skills. Whether you're launching new products or refining campaign strategies, understanding how to segment your audience can significantly enhance your impact. Professionals with market segmentation knowledge can expect salaries between £35,000 and £65,000, especially in roles involving customer insight or strategy development.

Gain the skills to define buyer personas, analyse behavioural and psych

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What You Get Out Of Studying With Janets

  • Free PDF certificate upon successful completion of the course
  • Full one-year access to course materials
  • Instant assessment results
  • Full tutor support available from Monday to Friday
  • Study the course at your own pace
  • Accessible, informative modules taught by expert instructors
  • Get 24/7 help or advice from our email and live chat teams with the training
  • Study at your own time through your computer, tablet or mobile device
  • Improve your chance of gaining valuable skills by completing the course

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Assessment details

Multiple Choice Questions (MCQ)/Assignment

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Method of Assessment

To successfully complete the course, students will have to take an automated multiple-choice exam. This exam will be online and you will need to score 60% or above to pass the course.

After successfully passing the course exam, you will be able to apply for a certificate as proof of your expertise.

Certification

All students who successfully complete the course can instantly download their free e-certificate. You can also purchase a hard copy of the certificate, which will be delivered by post for £9.99.

Who is this course for?

The course is ideal for those who are interested or already working in this sector.

Requirements

No prior qualifications are needed for Learners to enrol on this course.

Career path

This Market Segmentation course will assist you to get your desired job in the relevant field. The course will also progress your career, regardless of your present job status.

Questions and answers

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.