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Market Positioning For Law Firms


Data Law Limited

Summary

Price
£72 inc VAT
Or £24.00/mo. for 3 months...
Study method
Online, self-paced
Duration
1 hour
Qualification
No formal qualification

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Overview

Learning Outcomes

  • On completion of this course you will have a greater understanding of what marketing positioning is, how it works and how to utilise this utilise this to promote your firm.

What is the target audience?

  • This course is suitable for practitioners of all levels

Description

The concept of market positioning defines a law firm to its client base. Once you have a clear definition of your target market, it becomes much easier to assess marketing opportunities and decide whether or not to pursue them. This course takes you through a series of steps to define your own market position so that you understand the difference that this will make to the success of your business

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What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.